We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

John Robson

My first rule of business is to have fun. If it’s not fun, then it’s not engaging, I won’t grow and I won’t produce the best work possible.

This isn’t about being frivolous. It’s meeting and interacting with interesting people, experimenting with new techniques or simply photographing something beautiful.
It’s the joy of doing the work, because I believe that when you’re genuinely engaged and having fun, you create your best work… that energy is contagious. Read More>>

Lauren Vollono

The value that matters most to me as a realtor is cultivating genuine, lasting relationships built on trust, advocacy, and connection. I strive to be more than just a transactional guide – I’m a true partner in my clients’ real estate journey, fully invested in understanding and protecting their goals every step of the way. Read More>>

Autumn White

If I had to choose just one value it would be authenticity. There is great power in being wholly yourself and true to what is most important to you. For me, being able to connect with my friends, family and clients in an authentic and open way allows for deeper relationships. And relationships are the basis for my entire business. Read More>>