We had the good fortune of connecting with April Lee & Cory Lux and we’ve shared our conversation below.

Hi April & Cory, we’d love to hear more about how you thought about starting your own business?

For us, starting our own business was about taking ownership of our time, our health, and our future. We were drawn to the idea of creating a lifestyle that supports wellness not just physically, but mentally and financially too. When we discovered the philosophy behind the water technology we now share, it aligned perfectly with our values: sustainability, preventative wellness, and empowering others to live more consciously.
The ability to build a business around helping people improve their daily lives was a no brainer. It wasn’t just about making income; it was about making an impact.

Alright, so let’s move onto what keeps you busy professionally?

Our journey into entrepreneurship with our online wellness business wasn’t something we planned, it was something we felt called to. We reached a point where we knew we wanted more: more freedom, more purpose, more alignment with how we live and how we earn. That’s when we discovered this business model, and it truly changed the trajectory of our lives.
We now help others take ownership of their wellness and their future; all through a platform that promotes conscious living, hydration, sustainability, and freedom. What sets us apart isn’t just what we offer, but how we show up. We lead with transparency, heart, and a deep belief in building something meaningful, not just for ourselves, but for others ready to step into more.
Getting here wasn’t always easy. There were mindset blocks, fear of judgment, and a steep learning curve. But the growth that came from choosing courage over comfort was life changing. We leaned on mentorship, community, and each other; and every step, even the hard ones, made us stronger and more grounded in our ‘why’.
What we’re most proud of is the ripple effect. We’ve seen lives shift, including our own, through something as seemingly simple as changing the water we drink and the way we think. We’ve watched confidence grow, purpose reignite, and dreams get dusted off and pursued again. That’s the real magic.
We show up authentically, share our journey transparently (the highs and the struggles), and we focus deeply on service over selling. Our approach is rooted in connection, education, and empowerment, not pressure or hype.
We also come from a place of true belief because this lifestyle and this water changed our own lives first. We lead by example. We live the message we share.
On top of that, we’re proud to be part of a community that values personal growth just as much as business growth. We combine holistic wellness, a powerful product, and a proven business model; and we wrap it in real mentorship, mindset support, and a lot of love.
At the end of the day, people don’t just work with us for the product, they choose us because they feel seen, supported, and inspired to rise. That’s the kind of impact we care about most.
If there’s one thing we want the world to know, it’s this: You don’t have to settle. Your health matters. Your time matters. And your dreams? They’re valid. You don’t need to have it all figured out, you just need to be brave enough to start. We did, and it’s been the most empowering decision of our lives.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.

If our best friend came to visit us in Colorado Springs, we’d go all out to show them why we love calling this place home, the perfect mix of nature, live music, great food, and mountain magic.
We’d kick things off with brunch at Urban Egg and hikes through Garden of the Gods and Red Rocks Open Space for those iconic red rock views. Throughout the week, we’d explore cozy mountain towns like Manitou Springs, take the cog train up to the summit of Pikes Peak, and attend an unforgettable concert at Ford Amphitheater.
We’d balance adventure with soul, mixing in a peaceful and fun day at Cheyenne Mountain Zoo; one of the best zoos in the country, with epic views and giraffe feeding. A bit of local art and shopping in Old Colorado City, and dinners at some of our favorite restaurants like Manitou Winery and Front Range BBQ. Whether we are stargazing on Gold Camp Road, sipping coffee at Wayfinder, or soaking up a mountain sunset, we’d make sure they experienced the beauty, peace, and magic that makes this area so special to us.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?

We’re incredibly grateful for the people who’ve helped shape this journey, and we want to give a huge shoutout to Amanda, April’s longtime friend, who is truly the reason we even discovered this business opportunity in the first place. It was through her consistent, authentic sharing on social media that we became curious about what was possible beyond the 9 to 5 grind. She planted a seed simply by showing up and living in alignment with her values, and that ripple effect changed everything for us.
We also want to recognize the Freedom Creators Collective, an inspiring, growth minded community that has truly become a core part of our journey. Being surrounded by such driven, heart centered people who are all building impact driven lives has been a game changer. Their support, knowledge sharing, and empowering energy have played a massive role in helping us grow not only as entrepreneurs but as individuals. This journey with our business wouldn’t be what it is without them.

Website: https://april-and-cory.com/

Instagram: https://www.instagram.com/life.in.alkaline?igsh=dXpldTlpamYxNXds

Linkedin: www.linkedin.com/in/ april-lee-28085b366 Vanity URL name

Facebook: https://www.facebook.com/share/16Rn43BJUb/

Other: https://ac2019.ecokangen.com/

Image Credits
enagicwebsystem.com

Nominate Someone: ShoutoutColorado is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.