Often we don’t have to reinvent the wheel to learn something new – we can just ask experts in the field who can draw on their experience to enlighten us. Below, we’ve shared insights insiders from various industries have shared with us.

Dawn Williams | Event Professional & Chief Experience Officer

The one thing in the special event industry that people might not be aware of, is that we are a team of magicians working behind the scenes. We do this work because we love it and I’d say most people aren’t in it for the fame, money or applause. I will say, it sure is amazing when a client ‘gets it’ and gives the whole team a kind word or show of gratitude. There is always something that doesn’t go according to the plan and I’ve always said events are living and breathing things – so you better ready to shift with it! We are an industry full of people wanting to produce the very best event possible and so many things are happening in real time that are uncontrollable – but we tend to have a Plan A, B, C….and guests are historically unaware there was anything happening. Read more>>

Robina McWilliams | Medical Aesthetician performing/teaching a combination of medical and holistic skin care

Outsiders might not realize that Aestheticians are in the perfect position to do more for our skin issues than any other health care professional ever can! We’re about so much more than outer beauty. Sure we do facials and Botox but the real work is psycho-aesthetics, which means we treat the whole person; we get to know the person, their lifestyle plus their joys and sorrows in life. Most people come to see us because they want to look and feel better about themselves, not really knowing that their inner thoughts and feelings might have a huge impact on how they look and show up in this world. After initial evaluation we often work together to bring out the inner beauty, with help from Botox, lasers. and most importantly, releasing of thoughts, traumas and feelings that no longer serve them. Read more>>

Taunashea Williams | CEO, Director  and Dance Instructor

One thing about the dance/ team sport industry that outsiders are unaware of is the endless benefits the activities offer. From the outside it is easy to see that our studio offers dance and tumbling. Once parents receive our handbook, they understand that their child and themselves will be held to certain expectations that helps them character build and grow leaders. My program along with many other programs are designed to foster youth into positive members of our society. Coaches teach life skills to the youth through mentoring, community service, and providing them with new experiences that all helps provide them with the tools they need to be successful. Great successes that come from the dance industry are college scholarships, becoming professional dancers in endless role from Disney to Broadway, becoming physically and mentally fit, and returning the gift of teaching young dancers just to name a few. Read more>>

Kari Nott | Activist & Community Member

70% of the income in the music industry comes from touring at this point. Touring musicians, even well-known bands, are generally only paid when they are on the road. We depend heavily on live events and merchandise sales. 2020 has devastated not only our industry, but others that rely on concerts as well (restaurants, bars, hotels, etc). Read more>>

Shauna Medeiros-Tuilaepa | Owner and Operator, Mom, Wife, Daughter, Sister, Aunt, and Badass!

Being self employed has itʻs challenges in any industry. Being in the hospitality industry is not for the faint of heart. No matter what area you are in whether its hotel, restaurant, etc…it can be hard. Most of the industry involves strenuous physical demands all while putting your best face forward to your guests and patrons. In the food truck industry, it is no different. As a food truck owner, I have assumed the roles of plumber, electrician, financial advisor, website designer, marketing manager, customer relations, wedding coordinator…all of the above! This is on top of being a chef and developing great recipes for our supporters to enjoy. In the food truck world, itʻs long hours, extensive cleaning schedules, issues with inventory and stock, challenges with keeping up with the demand despite limited space and resources, unrealistic expectations from patrons, and something is always. Read more>>