We had the good fortune of connecting with Addie Bracy and we’ve shared our conversation below.
Hi Addie, can you walk us through the thought-process of starting your business?
While part of the appeal of starting my own business was the flexibility, it was also the freedom that it allowed me to put out a service that I’m passionate about and that is connected to my own personal values. I feel fortunate that I get to work in a way that allows me to invest in my clients in the ways that feel most authentic to me as a person.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My mental performance and sport psychology consulting practice is called Strive Mental Performance. I’m excited to be able to offer a service that I really believe is crucial to athletic success and overall joy derived from sport. It was a resource that I didn’t have when I was competing at the high school, collegiate, and professional level and once that I think should be more available to athletes at all levels. I think one thing that has helped me connect with a lot of the athletes that I work with is that I have been in their shoes. I still compete processionally as a trail runner for Nike. So, when I am helping athletes work through challenges like confidence, performance anxiety, and athletic identity, I feel like I’m walking the walk in the sense that I’m battling those same things in my own career as an athlete. One of the biggest challenges in this profession is helping athletes see the benefit to dedicating time to your mental performance. It’s a growing field and not everyone is currently investing time in improving their mental game. However, once they are introduced to the topic, most athletes recognize that it’s the difference maker.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I live over in the Sloan’s Lake area and this time of year I love to head over to the lake for a jog or for some stand up paddle boarding. Summer is also a great time for riding bikes into the city and I frequently take friends down to RiNo to stop by some of the best breweries in the area. I also love how many open spaces and trails are accessible from Denver so it’s always fun to fit in a hike near Red Rocks or go for a mountain bike ride at North Table.
Who else deserves some credit and recognition?
The Master in Applied Sport and Performance Psychology (MASPP) program at the University of Denver.
Linkedin: Addie Bracy
Posed picture – Caleb Alvarado Race Action Shot – Bryson Malone