We had the good fortune of connecting with Alexa Squillaro and we’ve shared our conversation below.
Hi Alexa, can you walk us through the thought-process of starting your business?
Coming from our fast-paced lives in New York City, my husband Phil Dumontet and I wanted to work in a space where being healthful and eating mindfully is the main focus. After delivering untold numbers of pizza through Dashed, which Phil founded, we knew there had to be a better way. We came to Colorado and loved it immediately; the laid-back lifestyle, the focus on health and outdoors activities. And we found that there was an opportunity to create a place for people to get the healthy, delicious bowls, wraps, snacks, juices and drinks that we knew we could offer. Our goal is to make the healthy choice be the easy choice.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
It wasn’t easy but it was worth it. It was hard because we believe you can never compromise on ingredients or food quality – and that’s also what sets us apart. At Whole Sol we are always 100% organic, all the time, and it’s important for us that guests know we will never compromise, no matter how hard it might be. We also are committed to being 100% transparent, too, so our guests know they can trust us and know how committed we are. We even went through the process to be certified organic from the USDA; it’s a long, complicated process that not many go through but to us it was that important, so we were happy to take extra steps.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
We’d wake up on one of Colorado’s 300+ days of sunshine and take them on a hike in Boulder; I’d love to show them Chautauqua and of course a hike near NCAR to see Mallory Cave where the bats are is a must-do: the views are spectacular, you can see lots of wildlife and it’s also kid-friendly.
I would also take some time up near Ward to go mountain biking around Brainard Lake, again for the views, the fresh air, and the mountain setting. Of course, once we’re back into cell phone service area I’d put in an order for Whole Sol on our app to pick up on Pearl Street and enjoy al fresco on Boulder’s hub for people-watching, dining, arts and shopping.
We’d have to spend some time at Red Rocks, maybe go to one of their Yoga on the Rocks series or see a concert. We’d grab a bite back in Denver at Root Down, then pick up dessert at Make, Believe Bakery, an incredible vegan bakery near downtown.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are so many, but I have to give a shoutout to my husband and Whole Sol co-founder Phil Dumontet – we are 50/50 partners in life and in business. He helped me actualize my vision, implement my plans, set and meet goals, helped all my dreams come true.