We had the good fortune of connecting with Alyna Douglass and we’ve shared our conversation below.
Hi Alyna, can you talk to us a bit about the social impact of your business?
Our goal in starting Kideaux was to provide ways for families to participate in outdoor recreation while minimizing the dangers. Our goal and passion for socially impacting our community is about changing the ski and snowboard community as it relates to children’s safety on the slopes. Our first product is designed to make children highly visible, which means no more collisions and no more lost kids on the slopes. If you’ve ever skied with children you know how hard it is to keep them from getting run into. The close calls and collisions from others who just don’t see them in time is a common refrain among parents on the slopes. It’s also extremely easy to lose sight of them on the crowded slopes. By providing a tool for parents to make their child highly visible, we make the ski resorts safer for everyone. Globally, we’re passionate about our planet and preserving it’s beauty and resources for our children and future generations. For every Kideaux Dragon we sell, we plant one tree with our partners at One Tree Planted. As we grow as a company, we’re hopeful to enact more change and impact to our planet. For now, we all have to start somewhere!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
We’re still a small start-up with our one product (so far!) on the market. Kideaux was started because we realized there was a big pain point in taking our kids skiing. Something that was almost impossible to overcome. Our kids kept getting crashed into, no matter how close behind them we skied, it was like they had a target on them. So we came up with our Kideaux Dragon Child Ski and Bike Visibility Pack. There was nothing even close to it on the market, so we decided to make it ourselves. We designed, prototyped and patented it ourselves. That was quite the learning process! I think something I’m most proud of is how both Steve (my co-founder in Kideaux) and I had no idea how to do any of this stuff and we’ve just taught ourselves and pushed through the failures and miss-steps. It’s very difficult to battle the insecurity and self-doubt of starting something new, but we just keep focus on how confident we are in the product and how well it works to keep kids safe from the ski slopes to the sidewalks. We aren’t afraid of making mistakes and learning as we grow, but we’re determined to get the Kideaux Dragon on ski slopes everywhere. One of the biggest lessons I’ve learned as we build the Kideaux brand, is that you can always learn more. There’s just so much to know, it can be overwhelming. But you have to keep trying new things, be open to feedback, listen to people who’ve been there before, and just keep moving forward (even when you have to take steps back).
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oh man, this is hard because there’s just so much in our beautiful state! Being an introvert, I don’t have a list of the hottest hangouts as I try to avoid people, but I do have some breathtaking locales I’d share. My heart belongs in the mountains, so I would definitely spend most of the time there, and I’m going to pretend we’re not in a pandemic, ha. I’d start with a drive to Glenwood Springs to hike up to Hanging Lake, one of my favorite places on the planet. Making a stop at Strawberry Park Hot Springs for an evening soak. Then we’d head south to experience some of the most breathtaking views of the southern part of our state. I’d take them on the million dollar highway over Red Mountain Pass, and stop in Durango for a ride on the Durango-Silverton Train. I personally love the little restaurants that you find hidden in the little towns throughout the mountains, so that’s all part of the experience.
Who else deserves some credit and recognition?
We have been helped on our journey by so many people, it’s hard to pick just one. Our family and friends have been instrumental in helping us to get to where we are. There’s no question we couldn’t have made it this far with them! We’d like to take this time, however, to give a special word of thanks to Shredder Indoor Ski and Snowboard School. They were one of the first businesses to see the value and potential of our Kideaux Dragon Child Ski Visibility Pack. They let us work through our early fumbling as we figured out displays and brochures. They’ve been supportive in helping us get our Dragon Packs out in front of families. They work hard to provide an amazing environment for their students and clients to learn to ski and snowboard, plus more! They’ve had to adapt to the Covid-19 craziness for their own business, and they didn’t hesitate to help support the other businesses they partner with.