We had the good fortune of connecting with Alyssa Brewster and we’ve shared our conversation below.
Hi Alyssa, how do you think about risk?
Growing up, my Dad alway said, “great risk equals great reward.” That very idea, as well as watching him take leaps of faith without hesitation, created an admiration in me to be like him. I watched my Dad dive head first into any risk he could; all were his greatest successes, even if they failed. When I think about risk, I often find my mind wondering into the “what if’s?” but understanding that the worst thing that can come out of risk is growth is what makes it all worth it to me. Starting a business at 21 years old, without any prior knowledge of the intricacies behind a brand, is quite literally the scariest thing that I have ever done, but easily the best.
What should our readers know about your business?
Bare Down There L.L.C. is a gender-inclusive, private waxing studio that specifically specializes in brows and Brazilians. The services that I provide are very intimate, so I strive to make my studio the most comfortable space that I possibly can. There are many things that set me apart from other waxing studios like privacy, and genuine care for guests, but the thing that I am most proud of is my inclusivity. I have found that intimate body waxing has not been inclusive for men, or the LGBTQ+ community, even though individuals from all walks of life desire to be hair-free. My studio is geared towards the comfort and safety of everyone that allows me to share my skills with them. Getting to where I am today was not easy or even predictable. I set off as a 17-year-old going to school to study Esthetics, expecting to hate body waxing. I remember thinking, “I will just have to get through waxing to graduate, and I’ll never have to do it again,” but when the waxing curriculum started, I fell in love. I remember finishing my first Brazilian wax and seeing how empowered my client felt when she left my treatment room that day. She told me that I made her feel so confident and beautiful in a way that she had never experienced before. That’s when I knew that I wanted to pursue this. After graduation, I worked at a few different places trying to explore the industry but my heart was just with waxing. After four years in the industry, I realized that I had a burning passion to create a space where I could express myself through my craft while providing the best possible service that I could. I quit my job on a whim, and decided to dive head-first into what creating a brand that I was proud of.
I have stumbled, and fallen flat on my face more times than I can count since starting this journey six months ago, but the biggest lesson that I have learned is that success is not linear and everyone is capable of doing anything that they desire.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend were visiting, there are so many places that I would love to take them. One of the first things we would do is head up to Lory State Park to climb to the top of Arthurs Rock and overlook the entire city. Horsetooth is always a must for some water sports, and swimming in the Summer. Of course we would have to go downtown and explore the lights and nightlife. We would stop at Elliot’s or Social for some fun cocktails, and Dae Gee or The Rio for a bite to eat. Colorado is the perfect place to sit on a patio, so I would make sure to stop at Illegal Petes for a fun rooftop experience. The Fox and The Crow is a new found favorite of mine for a fun girls night!
Who else deserves some credit and recognition?
I would like to dedicate my shoutout to my parents, Kim and Frank Brewster. Not only would I not be the person that I am today without them, but I genuinely couldn’t have started this business journey without their constant love, support, and reassurance. My Dad has been my business mentor and rock when I find myself lost and overwhelmed, and my Mom has been my biggest cheerleader when I didn’t think I could keep going. I love you guys.