We had the good fortune of connecting with Alyssa Hill and we’ve shared our conversation below.
Hi Alyssa, what do you attribute your success to?
First of all, I think that to define “success” is such a unique part of each individual’s or business’ journey. I have had to really refine what I believe success means for my own brand, especially during this past year when the pandemic hit all of our businesses so hard and it caused so many of us to re-assess and re-define. So, for me, a successful brand is one that I feel fulfilled in and is bigger than myself; one that gives me a purpose and a fuel to keep going (even in the moments when I don’t understand how I’m still going). It’s also something that gives me the ability to produce a ripple effect in my community by practicing the positive force of beauty around me. It’s a business that draws me to great people and fellow small businesses, and allows me to be a better part of my community and a better mom, wife, and provider for my family. So, with that general framework for “success” in mind and by finding the common thread running through it all, I believe that my own interior design brand’s success can be boiled down to this one incredibly important factor: Community. I have the wonderful privilege of having a family, great friends, and a community that has been supportive and encouraging from the time I was in design school up until now. Building this brand has come about through assisting family and friends with their own homes when I was just starting out several years ago (so brave of them, right??), as well as friends mentioning my name to builders and remodelers needing design help to get those first “real” projects under my belt. I’ve truly poured blood, sweat, and tears into this business, and have worked my tail off to get where I am (& I still have a long way to go!), but I wouldn’t have even had the opportunities that I needed to succeed “on my own” without my people around me to cheer me on and believe in me as I went. I love the phrase, “a rising tide lifts all boats”. This community has been the rising tide for me that I hope to be for others. I had some incredible projects last year that shifted to a virtual model relatively seamlessly thanks to the support I received from my amazing and understanding clients. As a result, they were able to move forward with their home projects and create a home they love and have been able to take refuge in during a really challenging time. I’ve built a solid client base over the years with some of the most wonderful people who have returned to me for multiple projects in their own homes, and then they’ve referred me to their own communities as well. I’ve worked hard to produce consistently quality work and that has helped my business to expand by word of mouth within my client community. This has been absolutely vital to my business and reputation. As a designer, one of the things i absolutely love is my “symbiotic” relationships with other professionals and small businesses! I am constantly leaning on others to help me carry out design jobs to the best of my ability. When I’m planning a project, I’ll often ask the tradesmen and tradeswomen I hire about a million questions to make sure that we get every single detail just right. I’m a firm believer in not “faking it ’til you make it”, but instead I tend to take on Nate Berkus’ mantra, “You know what you know, and you don’t what you don’t.” It’s always better to be a student and learn from someone else whose expertise is more extensive than your own in certain areas! I also like to hire out extra hands to help me install decorating and design jobs during that last push of a project, which is critical, as you can imagine. So yes, I’m a “solopreneur” (for now), but that doesn’t mean that I don’t rely on others. An interior designer’s job is unique in that it’s a service that literally can’t be carried out by just one person, and I have come to really love that aspect of it. So, to this sweet community of mine: Thank you, and cheers to all of you! I wouldn’t be here writing in this space about being a “successful brand” without you.
What should our readers know about your business?
Hill Interiors was born out of my desire to help others to fall in love with their homes. Often, you hear about the laundry list of homeownership to-do’s, and the joy of Home often gets buried somewhere in there. I love being able to take away the stress of that to-do list and give my clients a space that functions ideally for them and/or their loved ones, and that brings them literal joy when they’re in it. Having a home that is not a burden, but a blessing, is such a game-changer. After all, people spend an average of 87% of their lives indoors (yes, you read that right). Life is too short to not enjoy the places we spend the majority of our time, and we deserve to make the most of our time, right? That’s how I see it, anyway. I am so excited to move into this new chapter post-pandemic (as we all are!!), not just to have life somewhat back to normal, which is incredible, but because I think that people are starting to view the importance of loving their homes in the same light that I’ve always seen it. Home is so important, now more than ever, and I can’t wait to be there to usher people into their future dream homes, whether that’s through re-designing their current home or to help them fix up and sell their current home for top dollar to work towards their dream home. Everyone seems to be dreaming bigger right now, and I’m here for that! So, if you’re interested in a having a space that has classic, clean lines with a touch or organic earth and texture; one that is simply elegant with a modern edge, and is carefully created specifically for you, then I’m your designer.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love this question! I would definitely have a few of my favorite hiking spots on the itinerary, like Red Rock Canyon or Ute Valley Park, and a walk or drive through Garden of the Gods is always stunning. A stop at Loyal Coffee or Story Coffee would be a must, and the new and gorgeous Kinship Landing boutique hotel with their Homa cafe in the lobby is a great place to hang out or grab a bite! It’s an incredible place to stay as well for anyone who would need overnight accommodations. Shopping around at the Local Honey Co and Eclectic Co is always a treat, and I love to zip over to Old Colorado City for a stop at Simple Body and Heartshake Studios too. There are really just so many fabulous places to explore I can’t even begin to name them all. Basically, just come visit and I promise you won’t be bored!
Who else deserves some credit and recognition?
Of course! There are so many wonderful humans to thank. As I mentioned before, there’s absolutely no way I’d be where I am without my people. My husband, Ryan, is the first on the list for sure. He’s my sounding board and my rock when I’m voicing big new ideas, dreams, and goals. He’s so encouraging and supportive, but also realistic and grounding, which, let’s be real, is a quality I need often, folks. I’d also love to shoutout my wonderful parents and in-laws who have supported me and my family so faithfully, and have willingly watched my kids on a whim for years while I’ve worked on getting this business off the ground (YAY for a village of helping hands with kiddos, right working Mamas?!). Thanks to my beautiful sister-in-law, Britta, who has helped me install several design projects and I couldn’t have done them without her. I also wouldn’t be able to do any of this without my awesome clients who have trusted me with their homes in the first place, so a special thanks to all of them is definitely in order. In my professional community, I’d love to recognize Mark Rising at Tara Custom Homes who gave me my first shot at assisting him with home remodels years ago and helped me to get my foot in the door with this industry. Alex Ryden and the team at Guest House allowed me to partner with them to style some beautiful homes with their gorgeous locally made home goods here in Colorado Springs this past year (& thank you to Koren Worley, owner of Well Rounded Goods, and Danielle Frisbee from The Cutting Edge Realtors for allowing me to style homes they had on the market with lovely Guest House Shop goods!).
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