We had the good fortune of connecting with Amy Cinnamon and we’ve shared our conversation below.

Hi Amy, what do you attribute your success to?
What is the most important factor behind the success of my brand, is the brand itself. At Hyve Marketing, when we develop a new brand or rebrand a company, we often find clients think they’re just getting a logo. A mark to stamp anywhere and everywhere – front and center on the back of the business card, thrown in the corner of a letterhead, etc. Of course, the logo is the centerpiece of any branding project and creates the visual of the company’s identity, however, when done right, there’s so much more that is involved.

A powerful brand can propel your business into the world and command attention, it can situate you in the marketplace alongside good company or differentiate you from a sea of the same, and it can roll with the punches or scale easily with growth while withstanding the test of time. A brand that consistently and clearly communicates its messaging, purpose, and personality can garner true, unwavering loyalty. A new brand that positions itself well in relation to its competition while effectively solving an existing pain point or problem can take over an industry.

That is why at Hyve Marketing we are a full-service marketing partner, we manage all aspects of our clients’ marketing needs: vCMO services, branding and design, website development, digital marketing, social media management, paid search, content management, photography, and video production so that everything is consistent with the brand and tells the same story.

What should our readers know about your business?
I have over 20 years of combined experience in marketing/branding, new business development, and client retention with organizations across a wide range of industries — from healthcare, and information technology to the trades industry and educational institutions, bringing a track record of accomplishment both academically and as a leader. Colleagues describe my leadership style as high-energy and creative.

The biggest factor in my success has been networking….never stop meeting new people! My business has grown to the success it is at because of referrals, we haven’t spent a dime on advertising. Building strong relationships will always yield more success than paying for ads.

As the Founder and CEO of Hyve Marketing, I have a true passion for empowering organizations and thought leaders to differentiate themselves and drive measurable results through game-changing brands and collateral. Hyve Marketing will work with you together to develop and grow your brand using a decisive strategy that is tailored to your unique goals.

To put it simply, we think marketing is more important than just a pretty logo, which is why we offer a full suite of services and unique monthly partnerships to help you maintain your marketing investments.

In the words of Coco Chanel: “In order to be irreplaceable, one must always be different” That sums up my story and my brand.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Brewery Tour around Colorado

Red Rocks for the most amazing concert experience

A trip to Breckenridge for some hiking, shopping, and food

A day trip to Colorado Springs to check out Garden of The Gods, and the Cheyenne Mountain Zoo

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to send a shoutout to all my clients who trusted their marketing to me and helped contribute to the success of Hyve Marketing, and for all the referrals they continue to send me, it is so appreciated.

Also to all the people in my life who questioned if I could do it. Wondering if I could accomplish the extra degrees while working and raising a family, telling me I was crazy to start a new business during COVID, and so on, all the doubts put in my head, were only fuel for my fire.

Website: hyvemarketing.com

Instagram: https://www.instagram.com/hyvemarketing/

Linkedin: www.linkedin.com/in/amycinnamon

Facebook: https://www.facebook.com/hyvemarketingllc/

Nominate Someone: ShoutoutColorado is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.