We had the good fortune of connecting with Becca Schepps and we’ve shared our conversation below.
Hi Becca, is there something that you feel is most responsible for your success?
One of our core values at Mortal is – “Find a way to ‘Yes.'” I really don’t believe in impossible – I think there’s always a way to rejigger, rework or reimagine a problem or a situation to find a creative solution. This idea of – it has to be possible – has been with me always – even as a kid. I just always thought I could make it (whatever it is) happen. And now, as a business owner going into a very competitive and crowded space like beverage you have to believe in ‘possible.’ You hear so much negativity about how hard it’s going to be, or how many brands fail, how it’ll just never happen without this or that, and the odds are against you. I think the key is to understand the why behind what people ar saying – and then figure out creative ways through. This is how have been able to differentiate ourselves as a brand, find success at retail and it has allowed us to keep growing and expanding, especially throughout the pandemic.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I began my career working as a Copywriter and then Creative Director at advertising agencies. I can say I never really desired to be an artist, and even from really young I wanted to make ads – there’s something about the “art form” – and I use that term lightly – that always appealed to me. I think it’s the combination of psychology and commerce with sprinkles of materialism. My favorite projects have always been rebrand or building brands from the ground up. It’s like creating a person with a story and a whole life. I like the tangibility of it and how it’s an art form that can be quantified. When I started Mortal Kombucha it began as just a playful idea to make a brand that was zigging while every other brand in the category was zagging. They were all doing the same thing. Telling the same story, if they told one at all. Originally the thought was to create a kombucha ramped up with caffeine that could play in the world of energy drinks — because kombucha is naturally energizing. Everything we did the first year was to create this highly aggressive and playful brand voice and tone. Now as we’re 3 years in we have refined that voice and look. It’s really fun to see it all morph.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Living and working in Boulder I love going on hikes up Sanitas and Chautauqua. I ride bikes a lot, so if they were that kind of friend I’d make sure we did a tour de pastries and hi up Gold Hill for some pie and multiple trips to Moxie Bread Company. I’m a huge sucker for a sandwich from Snarfs. And I love walking around the open space around my house – it’s a good place to gawk at Prarie Dogs and Bald Eagles. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband is amazing. When I first had the idea for the company he’s the one that pushed me to really make the first batch at home. He’s also dropped everything to help in any chaos – from deliveries to heavy lifting to staying up late and hand labeling. He’s definitely complained but he’s never not been there.