We had the good fortune of connecting with Brian Coates and we’ve shared our conversation below.

Hi Brian, what inspires you?
I draw inspiration from people doing things superlatively well. Watching musicians perform or a tattooist ink in a piece, reading words masterfully written or appreciating the craft of a hand built guitar all take me to that beautiful place. As another example: Olympic figure skating. I bring this up because I do *not* care about figure skating. At all. (Not even a little bit.) Yet, to see the best in the world do it can be captivating.

Taking in art (“the arts”, that is to say) made by someone with a fully formed voice is always inspiring and satisfying. The world is full of musicians and it can be difficult to tell who is who, but it is easy to recognize Miles Davis or John Coltrane, Rush or Flogging Molly. They have singular voices all their own.

I take inspiration from some of these masters not because I want to do what they do, but because I love that people are out there doing it. And if there is room for them to be great over there, then there is room for me to work on something over here.

What should our readers know about your business?
The Aurora, CO Music Go Round store buys, sells, and trades musical instruments. We enjoy being part of our local community of musicians. This store opened in 2000, about the same time I started managing the store across town in Littleton. The Littleton store was (and is) one of the nation’s top performing Music Go Rounds and I was able to bring the experience and knowledge I gained there to the Aurora location when I purchased it in 2017.

As for lessons learned along the way? Working smart is good but there is no substitute for working long and hard, especially in the beginning. The business is now performing at its best ever thanks to the extra work my staff and I put in at the beginning.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Bardo’s Coffee on Broadway, Wax Trax Records, Flipside Music, Drum City-Guitarland, Red Rocks Amphitheater, Mutiny Information Cafe, Endless Grind Coffee in Aurora, and maybe a hike on Beaver Brook Trail up Lookout Mountain.

Who else deserves some credit and recognition?
My mentors! Charley Gannon and Mary Whalen at Osprey Guitars in Ft Collins, Michael Medeiros at Medeiros-Wood-N-Music in Loveland, master luthier/guitar repairman Scott Lofquist, and Scott Nason from Music Go Round Littleton.

Website: www.musicgoroundaurora.com
Instagram: @musicgoround.aurora
Facebook: www.facebook.com/MusicGoRoundAURORA

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