We had the good fortune of connecting with Cam and Kyle and we’ve shared our conversation below.
Hi Cam and Kyle, we’d love to hear more about how you thought about starting your own business?
Both Cam and Kyle grew up with an entrepreneurial spirit, knowing that neither would thrive well in a clock in clock out corporate environment. Kyle looked to start his own clothing business in college, while Cam went on and created his own media entertainment company, Nebulos Entertainment. After college, they had begun discussing ideas for a new venture that involved fashion, fitness, and helping others find their entrepreneurial drive. That said, they decided to enter the apparel industry, just as Covid-19 had begun spreading around the world in March of 2020. While businesses began shutting down, they were opening theirs up. Since they both started working from home, this allowed them to put time and energy into Ironpulse. Knowing they wanted to create premium apparel, they focused their competitive advantage heavily on inspiring others to follow their passion and side hustle. Working long nights and into the early mornings enabled the two to bring the first ever category within the apparel industry that literally invests back into consumers, Visionwear. Their ability to support their community beyond tangible items is what makes their company, Ironpulse a one of a kind. This is how their loyalty program works. When an Ironpulse customer places an order, they start collecting points. Once the customer has accumulated some points, they fill out a brief form telling Ironpulse about their company or start-up. Ironpulse then converts those points to digital cash via PayPal or Venmo, matches 1:1 and sends it to the customer’s business. Ironpulse also gives the customer the option to allow their story/business to be shared on the Ironpulse Podcast, which in turn gives the customer free marketing.
“I know to some; it may not seem like a lot. However, to the small business owners grinding non-stop, $10 will pay for two months of Microsoft Office for you. It makes you put action behind your words by holding you accountable to progress with your business,” said Cameron Smith, Co-founder.
“Our company was built on taking action. Visionwear was established to help push other people to put action behind their dreams and live the way they want to live, with the support of Ironpulse along the way,” said Kyle Nymberg, Co-Founder.
You can learn more about their loyalty program using the link below:
https://shopironpulse.com/pages/loyalty
Alright, so let’s move onto what keeps you busy professionally?
We are working full time jobs while pursuing their company, Ironpulse. Instead of just talking about being different, we are taking action to prove that Ironpulse is unlike any brand you have been a part of before. Therefore, we are pioneering a new market for entrepreneurs and trendsetters, called Visionwear.
Visionwear provides the opportunity for us to invest back in like-minded individuals who pride themselves on taking the road less traveled. Meant for those who know no complacency, this apparel aides in fostering innovation while allowing you to conquer in comfort.
Starting a company is never easy, and Ironpulse is no exception. Some days it feels like it’s one step forward and two steps back. In times like these, it’s important to stay true to your companies mission and vision. The experiences you gain from your failures and challenges will set you up for success later on. Cam and Kyle overcame these challenges by staying resilient, disciplined, and focused. At the end of the day, if you don’t enjoy the journey you’re on then it won’t last. Aim to be one percent better than where you were yesterday.
The biggest lesson we learned is that no matter how much planning and preparation you put into something, chances are that it will not go the way you anticipate. We have learned to stay flexible and roll with the punches. Sometimes you can only play with the cards you’ve been dealt and make the best of that situation.
Since starting this company, we have gained a greater appreciation for entrepreneurship. In doing so, this has led us to wanting to be the go-to brand for entrepreneurs. We want the world to know that if you have a dream or passion, there is no better time to start than right now. The first week that the Covid-19 pandemic hit, we started working from home. Not knowing the extent of the pandemic at the time, we went all in and hit the ground running with Ironpulse. Don’t use the fear of uncertainty as a reason to not pursue your dreams.
Our Story:
Founders, Cameron Smith and Kyle Nymberg built this brand to be different from the start by pioneering a new category, Visionwear. Established for those who know no complacency, this apparel aides in fostering innovation while allowing you to conquer in comfort. Their ambition is to be the go-to brand for anyone willing to wake up and make their dreams happen. Those that look forward to every day of the week instead of just living for the weekends. The Ironpulse community supports self-starters willing to go out and surpass their goals. The road to success is not a straight one, but the continuation of striving to better yourself and those around you should be a never-ending journey.
Our Name:
Ironpulse was forged for the hard workers with a go-getter mentality. Our name stands for those who have just as much strength on the outside as they do within. The individuals, or groups who are determined to accomplish anything they set their minds to, no matter the obstacles that lie ahead.
Our Products:
We take a stand-alone approach to our product processes. The best interests of our consumers and their endeavors continue to be at the forefront of design for our apparel. We remain structured around the intention to deliver performance-friendly items that will give you an extra edge to take on the day.
Our Mission is to help you:
-Thrive outside your comfort zone
-Define who you were meant to be
-Break away from the status quo
-Be different
-Be you
Our Values:
-BELIEVE in yourself! Dreams only work when you do.
-CHALLENGE your limits! Each struggle is part of the story.
-INSPIRE those around you! Don’t fit in when you were born to stand out.
Our Vision:
To create a family of visionaries different from the rest.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
For both of us, our families have been the biggest supporters of our dream to make Ironpulse the clothing brand for entrepreneurs. Their consistent effort to push us along, even when things got tough, is something we appreciate. We also wanted to thank those who thought we wouldn’t be able to make it this far. Sometimes the biggest doubters end up being the biggest motivators.
Website: https://shopironpulse.com/
Instagram: https://www.instagram.com/officialironpulse/?hl=en
Facebook: https://www.facebook.com/officialironpulse
Youtube: https://www.youtube.com/channel/UC4IWBSgUj0kkqWCbb3pc2Vw
Other: Ironpulse Podcast on Spotify: https://open.spotify.com/show/1dNq2ixyUgEA53XAq5WWG5 Apple podcasts: https://podcasts.apple.com/us/podcast/ironpulse-podcast/id1548139511
Image Credits
Johnny Escalante and Jabblemade