We had the good fortune of connecting with Christian Toto and we’ve shared our conversation below.
Hi Christian, what do you attribute your success to?
I’m a purple spotted unicorn. The vast majority of film critics lean to the left, politically speaking. It’s often reflected in their reportage. So approaching film from a right-leaning perspective makes me different. Plus, my views reflect roughly half of the country, a demographic often overlooked by my peers.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I oversee HollywoodInToto.com, an entertainment news site that caters to a right-of-center audience. I launched the site six years ago and generally update it at least once a day. The first few years were rough. Traffic was small and earnings were even smaller. I listened to every business/blogging podcast I could, reached out to influencers in my space and kept grinding away. It takes patience, no doubt. You have to keep up to speed with the latest skills and techniques to advance your business. Networking matters. So does helping others in your space without expecting any sort of return. I balance my web site earnings with freelance work. That not only gives me extra revenue streams but it puts my name and brand out there beyond my web site. I struck out on my own because I didn’t like covering entertainment based on the whims of an editor seeking clicks. I want traffic, of course, but as a solopreneur I call my own shots and can offer fair news coverage for discerning readers.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m not the most social person, alas! Still, visitors must try a Cherry Cricket burger – full stop! A trek to Red Rocks is another must, as is a scoop of Little Man Ice Cream downtown. Beyond that, just get outdoors! Denver folk are fit, friendly and easy to engage.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My wife is the reason I’ve been able to succeed as an entrepreneur. She supported me through the lean years, times when my income was modest, at best, and my web site earned very little money on its own. She had faith that I would build the business in time, and that’s exactly how it happened. If she had thrown in the towel earlier, demanding I take a conventional job and abandon my dream, none of this would have been possible.