We had the good fortune of connecting with Angela Rohr and we’ve shared our conversation below.
Hi Angela, is there a quote or affirmation that’s meaningful to you?
“A flower does not think of competing with the flower next to it. It just blooms.” Zen Shin When I started my business 10 years ago, I looked everywhere for inspiration and direction. I watched and admired local florists who were booming with business. I constantly compared what I was learning and building with the success of what they were doing and posting. The fun and especially the creativity quickly changed; and I was no longer creating what was in my heart, but rather a reflection of what I thought others would want based on what I was seeing. It’s hard when you start a new business because you want to be sure you are relevant and sought after in your market and field. This quote reappeared one day in the most perfect way, and I was rocked. I knew immediately that if I were sitting across from the person who first uttered those words, that they were meant for me- right there in that moment. From that day, I shifted. I stopped looking around, stopped comparing/competing in the market, and began to create from my heart and creative soul. I started designing from the inspiration that I found in nature, people, seasons, relationships, event details, coversations, flowers and especailly in color. With this shift, I began to see my own style form. I loved getting to know fellow florists as friends and confidants vs. competitiors. We are stronger together and totally admire one another for each style and personality that we bring to this beautiful world of flowers! While I do believe that comparison can stunt creativity, I’m also a firm believer in community and finding a way to admire and cheer on those around us in the industry. This beautiful quote has really allowed me to stay true to myself, my creativity and design. I believe that as an art major in college, this medium (flowers) was what I was meant to find all along and what really brings me so much joy!
Let’s talk shop? Tell us more about your career, what can you share with our community?
I tend to say that I’m a flowering artist. It’s the medium of flowers that allows my art to shine. I love the way flowers bring happiness, the scent brings memories and the conversation that happens around them connect people. The last 10 years have brought me so much joy and I am eternally thankful to all the clients who have trusted me to be a part of each and every single event/wedding. When you first start a business like this, you really just hope that people find you, like you and appreciate the work you do. I am so proud of the work we have created. I’m incredibly grateful to a team of people who help create, deliver, prep, hang, clean, run, fluff, smile and laugh with me at each event. Has it been easy in this business? No. Is it worth it? Absolutely Yes. I think that of all the things that I want people to know about me or my little business is that I LOVE what I do. I’m not in it for the highest Instagram followers or any sort of social media fame. I love flowers, creating, people, love and relationships. I get so excited before meeting a couple or client for the first time (and each time I see them). It makes my heart happy to hear about them and their wedding day/event. My favorite of all these things is actually delivery day. Bringing all this beauty into a day or placing the most perfect centerpiece on a table. It’s a gift to be able to do what I do, and I don’t take any of it for granted.
Who else deserves some credit and recognition?
Oh my goodness, my family! I’m really so very lucky for each of these wonderful people. I’m not sure that I can remember what my parents said (if anything because they were so supportive) when I told them that I was set to study Art – in an out-of-state college. This makes my heart sing because I am where I am today because they supported that… without question. They are just amazing and I’m so very thankful. When I was young, my Grandfather had a wood shop. I loved the woodshop. I loved watching him create and sculpt. The smells are something I can still remember and bring me right back to that space. I think that my love of creating and anything artistic came from that woodshop. 10 years ago, my husband encouraged me to step back into something creative and allowed me to see how much joy arranging flowers brought me back then. His endless encouragement, support and love are what keep me moving forward in this business. He cheers me on with success, and drys tears on the hard days. He does so much to show me his support and I would not be where I am today without him. He just rocks.
Cassidy Brooke Photography, Tara Bielecki Photography, Amy Caroline Photography, Sara Porter Photography, Danielle DeFiore Photography