Meet Claire Pearson, ACE CPT, GFI, NLPP | Transformation & Health Coach

We had the good fortune of connecting with Claire Pearson, ACE CPT, GFI, NLPP and we’ve shared our conversation below.

Hi Claire, can you talk to us a bit about the social impact of your business?
At Real Ass Women (R.A.W.) Fitness, we empower women to change the negative thought patterns, stories, fears and failures that hold them back from taking consistent action to lose weight and become their healthiest selves.

The fitness industry is flawed, generally promoting the idea that a different meal plan or exercise series will produce a different outcome for the inconsistent-dieter. However, no meal or exercise plan works if you’re not doing it… and addressing the emotional and subconscious reasons for inconsistent action, then learning to change those behaviors, is the only way to lasting weight loss and health.

Weight loss is truly an inside-out journey; once we change how we think and feel, different actions follow suit. The most impactful shift we can make is learning the methods to create authentic self-love, because from that lens, caring for our bodies with the right foods and movement becomes effortless and enjoyable.

And once self love is mastered and health follows suit?… the new, healthy, energized woman believes in herself, puts herself out there, speaks up for her needs, lives big and loves greatly. She takes chances, grabs life by the balls and lives a juicy existence. And this new, healthy, energized woman creates ripples of wellness, passion and energy throughout her immediate family, work space and community, thus changing the picture of society on a greater scale.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’ve spent the last 5 years fighting tooth and nail to build and maintain a business as a newly-divorced single mom. I opened a strength training studio in 2017 knowing absolutely zero about business, marketing, sales, numbers, you name it. All I knew was that getting fit had saved me, it changed who I was at my core and gave me the courage to leave an abusive marriage and the tenacity to endure through multiple back-to-back orthopedic surgeries. All I knew was that I loved the accomplished feeling exercise gave me, and I wanted others to feel that.

So I suppose you could say it was never about helping people look any particular way or perform at any specific level. Nope, it was all about feeling. Helping others feel capable, inspired, accomplished, proud, confident, in control, passionate about their own existence. That’s what getting fit really is.

Turns out running a gym as a single mom is really, really hard though. I was running on caffeine and fumes, living in pain from constant injury & adrenal fatigue, never seeing my kids, terrified to stop the hustle because my financial success could fall apart if I just sneezed wrong. .

It was painfully difficult to admit I couldn’t keep up that pace, but it was the truth. And I was SO tired of telling people how to squat correctly and how many calories to eat. I KNEW it was about so much more than that, but I couldn’t convey it in that environment. Looking for greener pastures, I developed an online coaching program combing the mindset strategies I had used to get fit through multiple challenges myself, with proper exercise and nutrition.

And after experiencing massive early success, I closed the studio one month before Covid hit and put all my eggs in the online-basket.

The Transformation Academy online program is the best thing since sliced bread. Seriously. After having worked with thousands of women in the traditional gym setting, I could see clearly that the missing piece in lasting weight loss success was developing new, permanent behaviors. And I could see that the only thing standing in the way of developing those behaviors was the brain. Its insistence on dragging around old stories that don’t serve. Looping negative thoughts on auto-pilot. Reminding us incessantly of yesterdays failures and the dangers of getting out of our comfort zone. Neuroscience has made it very clear that if we want to change our behaviors we must change the way we think. And, good news for us, much like building abs, we can build the brain anew with specific exercises and techniques.

There’s nothing like this in the fitness industry. No one jumping in depth to find and address the weight behind the weight. Maybe because if we did, we would actually fix the problem of obesity and weight-related illness in this country, and eventually we would eliminate the need for the entire fitness industry. I’m massively proud to go against the grain and tell it like it is, in hopes of empowering women to achieve lasting health and wellness, because I know that spills over into every facet of living your best life.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
So much you could get done in a week in Colorado!

I’m assuming this friend is super fit…. we’d start with a sunrise hike to Bear Peak in Boulder, then hit hot yoga at Core Power and a smoothie-bowl at Vitality. We’d lay around the creek for a bit, maybe joining in a drum circle or guitar-sing along. Then we’d float the creek of course. Lunch at Bar Taco would be a must, and after an afternoon of Pearl Street mall shopping & coffee, we’d hit a concert at Chautauqua, maybe Richard Thompson in my fantasy land.

I’d be pretty spent after that day lol, but assuming we keep on going…. the seasons change in my fantasy and there’s a two feet of fresh powder under Three Bears lift at Copper, and we’re up before the sun to hit it.

After that insane powder day you’d need relaxation for sure, so a drive over to Hot Sulpher Springs would be a must, soaking in the tubs under the starts.

Up at dawn with an awesome seasonal change again, we head to Gunnison for a sick day of mountain biking, a picnic at Black Canyon and a night of more hot springs at Orvis in Rigeway.

Since we’re close, might as well rent an off road jeep and take some back trails over Red Mountain Pass to Silverton, hire a guide for a day of backcountry riding, cruise on over to Durango and hit the breweries for dark-beer apres, Durango Hot Springs to unwind.

Man, this is sick. What a life!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
She’s teaching my cycle class. I’m staring at her from the front row as sweat pours down my brow and into my eyes. She’s glowing, radiant in her passion. She’s pushing me, encouraging me, making me believe in myself in ways I absolutely hadn’t dared to before. “What’s in there?”, she yells, “Greatness? Yes. Unlimited potential? Yes. Get up! You’ve got this. Keep digging. Yes. You. Can,” I hear. And her passion makes me believe.

That was the first day I met Emily Booth, National Cycling Director at LifeTime Fitness. Later, she would hire me to motivate and encourage others at the front of that darkly-lit studio. With zero experience and just a whole lot of heart, she would tell me none of that mattered because she knew I I had something inside me. She could see my greatness. No one had ever told me that before. And through so many difficult life-experiences after I was hired at LifeTime Fitness, I would think to myself “What would Emily do? What would a badass, strong and passionate woman do right now?”.

So thanks Emily, your light shone so bright that it pulled me from dark depths and into my own light.

Website: www.realasswomenfitness.com

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