We had the good fortune of connecting with Colby Knepp and we’ve shared our conversation below.
Hi Colby, what was your thought process behind starting your own business?
A couple of things – first, I was working way too hard making someone else wealthy. Second, the job I had wasn’t really impacting people’s lives the way that I knew I could. And third – I’m not a good employee. Haha, seriously. I’m way better running my own show.
What should our readers know about your business?
I’m a health coach – but more specifically, I help yo-yo dieters create sustainable, permanent weight loss using psychology and behavior change as the core of my coaching. Yeah, we talk nutrition and we focus on building skills. But where my coaching and program is different is that it’s focused on the “inner game” – improving the beliefs, self-talk, and self-sabotaging behaviors that cause us to get overweight in the first place. I was frustrated with how the health and fitness industry leaves millions of people high and dry with their advice – start a diet, exercise more. It’s not that simple. We all have busy lives with tons of moving parts, different coping behaviors (stress eating/comfort eating is a big one), and different skill levels… so telling people to “pick a plan and get to work” is short-sighted, and it’s the reason why only 10-20% of people who lose weight actually maintain it after a year. So, I knew there had to be a better way and I got to work.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We’d start the day with coffee at Hunter Bay in Old Town. Next, we’d stop in at Easton BJJ for some training. Then, we’d hop on our bikes and take the Clear Creek Trail into Golden. For drinks and dinner, we’d hit Old Town Arvada – probably Homegrown Tap and Dough. And of course, we’d visit a dispensary on our way to a show at Red Rocks 🙂
Who else deserves some credit and recognition?
Yes – I want to shout out Kent McCurdy of Brute Force Training Center, and Justin Eberle of Brute Force Sandbags. These guys have been role models and mentors for me for quite a while, and during the pandemic when my business totally cratered, they took me in and allowed me to “rebuild” and get back on my feet. This is important because coaching and personal training are what provides for my family and without their support, I would have to change careers or get back to waiting tables to make ends meet. They allowed me to rebuild and to provide for my family, and I’m grateful for that.