We had the good fortune of connecting with Crystina Evans and we’ve shared our conversation below.
Hi Crystina, we’d love to hear about how you approach risk and risk-taking
I think risk taking is an essential part of being in business- and being a successful entrepreneur. Risk and failure should be two concepts we shouldn’t ever shy away from, because that is what makes us grow. sometimes we take risks and we succeed (yeah!) but other times we fail. and that’s ok. Because usually when we fail, that is a lesson we know we will only have to learn once. failure after taking a risk teaches us to be more thorough with our thinking and planning. Success after taking a risk gives us the confidence to do it again. When first starting Mountain Jibe I played it safe. I didn’t take many risks- but with that came slow growth. it wasn’t until I started doing things that scared the crap outta me that I started seeing things change for my business. Taking risks is the thing that will propel you forward.
What should our readers know about your business?
I started Mountain Jibe because I wasn’t finding the apparel I was looking for. Most of my clothing that I had to layer up for adventures was bland, ill fitting, and it just didn’t feel like me. I was begrudgingly wearing this ugly pink fleece to layer up on the mountain because thats what I had to settle for. Mountain Jibe is different because our clothing is functional AND the exact opposite of bland. If you are wearing a trailhead dress on the mountain, or at your favorite brewery, expect endless compliments- All while being extremely comfortable, cozy, and warm.
The goal with this business is to create clothing to help you feel more like you, instead of having to settle for something bland, that pales In comparison to your personality.
Although our ‘Trailhead’ fleece dress and hoodie are our staple pieces, we also make activewear that is completely custom to us. Leggings, Crop Tops, and skorts. Perfect for those mountain gals that like to keep it real while breaking a sweat. I design all of the prints myself and have them sublimated onto spandex fabric and sewn in California.
Getting where we are today has taken so much work and endless dedication. We were a scrappy startup and experienced challenges from the very beginning.
Mountain Jibe launched right before the pandemic. Being young and inexperienced in this field, most manufacturers wouldn’t take me seriously. Advertising firms rejected me. I was told “No” more times than I can count. I even lived in my 4runner during the first year to save money.
Since the beginning I have developed a thicker skin. I have learned to Tackle challenges head on, and to take those “No’s” with a grain of salt.
Here at Mountain Jibe we’re passionate believers in accessible adventure. The spirit of exploration is an essential part of what it means to be human.
Whatever your fitness level or capabilities, you’re welcome to join us as we discover who we are within this beautiful world.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Some fun things to do in Boulder:
-The boulder farmers market
-SUP at the Boulder reservoir
-Brews at VisionQuest
-Hike the Chautauqua trail.
-Tube down the Boulder Creek (watch out for the hard side!)
-Pearl Street mall – gotta get some banana bread from YellowDeli
-Bike up Left Hand Canyon (its a killer)
-Visit the Darkhorse Bar for burgers & Banquet Beer
-Wapos Mexican restaurant is in North Boulder – best chicken tortilla soup around!
-Winterpark is my all-time favorite place to ride. There’s nothing like the Jane!
Backcountry sking at jones pass
Estes park is a must because of RMNP access so close by. endless hiking and camping.
these are a few of my favorite things to do all in boulder or an hour drive from boulder!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
This shoutout is to my Dad. (Donnie Evans) Thanks for helping me get this business off the ground. Mountain Jibe wouldn’t be here if it wasn’t for you!
I value your work ethic, ‘hustler’ mentality, and your wise entrepreneurial mind. Thank you for always being there with solid advice or a shoulder to lean on when things are hard and I want to give it all up. I owe it all to you.
All photos were taken by our amazing photographer Tegan Keller of Tegan K Studios based out of Denver, Colorado.