We had the good fortune of connecting with Dalton Barton and we’ve shared our conversation below.
Hi Dalton, what was your thought process behind starting your own business?
My parents are business owners so the idea of being my own boss is one I’ve carried for a while, but the thought process on starting this business was much more recent. I spent 2 years in a client-facing role at a software company where I worked with tourism/activity clients in a website consultant role. I would frequently work in some capacity with the agencies they hired to manage their SEO, social media, etc. Time and time again, I’d come across absolute horror stories where my client was being charged far too much, the agency wasn’t responding to emails, or sometimes they just wouldn’t even deliver what they were being paid to do!
Over time, the idea that “I could learn how to do these guys’ jobs and do it better” started to grow. After 2 years at that company, it was time for me to move on. Because I dreaded the idea of starting new at another job, so I figured it was a good opportunity for me to put my money where my mouth was and see if I actually could do those guys’ job better.
What should our readers know about your business?
Our business focuses strictly on tour and activity providers (think: ATV rentals, rafting, food tours, boat rentals, snowmobile tours, etc.) which sets us apart from 99% of other agencies. And while there are a couple other players in our space, we differentiate ourselves by taking a custom approach to each client’s business. Because we offer a full suite of marketing services, we’re able to tell a client, “You don’t need to pay for SEO at the moment, let’s focus on this instead” and cater to their budget and their goals.
We currently offer websites, search engine optimization, Google/Facebook ads management, social media management, and marketing consulting. Most of our clients bundle a couple or more of these together and typically see better results when they do. We work with clients of all sizes and truly enjoy working with everyone. It’s our mission to bring more of our clients’ activities to people to enjoy (because who wouldn’t want to see whales off the coast of Alaska!) and we absolutely love being able to do that.
We got to where we are today through a lot of trial and error. It’s been difficult (any business owner who tells you otherwise is lying) but there’s nothing worth achieving that isn’t a challenge to obtain. And while there are likely many more years of hard work and difficulty ahead, we trust in the process and know that as long as we stay the course and keep moving forward, we’ll keep getting closer to our goal. We just had our 2nd birthday this April and we’re excited for what’s yet to come!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Wow – well living in Denver, where do I begin? Fortunately, I’ve had lots of friends visit over the years and I try to give them a mix of city and the mountains because I love both equally. In no particular order…
– I’d take them on an art walk/brewery tour through RiNo because CO beer is top-notch and the murals in the alleyways are always awe-inspiring no matter where you’re from.
– Renting scooters and zipping around downtown from the Capital building to Coors Field and along the Cherry Creek Trail has been a good tour before and a fun way to see a lot of things quickly.
– Depending on the season, we’re either going skiing (A Basin is my go-to because the views from Loveland Pass are incredible and there’s nothing else like that mountain on the east coast where I grew up skiing) or camping and hiking, and rafting if we can swing it!
– Get a handful of friends together with some spikeball or volleyball at Wash Park.
– Go on a tour of the Coors Brewery – if you haven’t done this, it’s only a few bucks and a great activity for any beer or history enthusiasts.
– And lastly, we HAVE to eat at Illegal Pete’s at least once.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Although it’s cliche, my biggest thanks go to my parents. They set an example of risk-taking and always pushed me to step outside my comfort zone. I also want to thank my friend Justin Sutton. He helped push me into the entrepreneurial path at the time that I made the transition, otherwise, I may not have done it so soon.