Meet Daria Shapovalova |

We had the good fortune of connecting with Daria Shapovalova and we’ve shared our conversation below.

Hi Daria, we’d love to hear more about how you thought about starting your own business?
After 15 years in the traditional fashion industry I understood that I want to contribute to its significant shift to a more sustainable, affordable and digital future. Our team did the research and we discovered that 9% of customers in developed countries only buy new clothes to make a picture for their social media. Although we genuinely share the beauty and excitement that physical fashion creates, we believe that there are ways to produce less, produce more ethically, or not produce at all. We created a new way to shop for content – when every girl has an opportunity to wear any dress she wants to wear, in digital, which is 10 times less expensive than in the physical world. As we spend more and more time on social media (up to 100 million images are uploaded daily on social media), content is becoming a strong asset, as important as our physical belongings. Lockdowns activated DressX launch and once again proved that we are moving in the right direction.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
that i was in traditional fashion for 15 years as a journalist and business woman, a TV-presenter and and philanthropist, but then i decided to switch to tech. That’s why and how DRESS was born in 2020, the year of pandemic, when no one really understood what will happen with the world next. And that’s exactly when we saw an opportunity of digital fashion. Metaverse did not exist yet, NFTs were not on everyone’s mind.
We build DRESSX as your metacloset – an ultimate destination for both consumers, digital and traditional fashion brands to enter the Metaverse. DRESSX not only sells virtual clothing, but also offers the whole spectrum of services, starting from digitizing physical collections or creating digital clothes from scratch, to adding another layer (utility) to fashion NFTs, allowing collectors to wear those in augmented reality through the DRESSX app.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
In Los Angeles, there are few museum and galleries I love, including Getty Museum and LACMA and The Broad. I would also take them to Plant, Food and Wine, and to stroll via Venice Canals. I would also go to Margot or Bad Guy for good vibes!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
– my cofounder at DRESSX Matalia Modenova – Dina founder if Diverge Meta fashion brand
– Ksenia Yudina, the founder of UNest

And so many others – but let me give you three names to start with!

Website: dressx.com, NFT Marketplace: nft.dressx.com, DRESSX app: app.dressx.com

Instagram: https://www.instagram.com/dressx/

Linkedin: https://www.linkedin.com/company/dressx

Twitter: https://twitter.com/dressxcom

Other: Discord: https://discord.com/invite/CxzTFSPT9p