We had the good fortune of connecting with Darrin Lipscomb and we’ve shared our conversation below.

Hi Darrin, what was your thought process behind starting your own business?
In a word, independence. I’ve always placed value on the ability to chart one’s own path and I think for most people this is what drives them to want to create their own business. Having the ability to say “I created that” is a powerful drug, especially when that creation provides value to customers and at the same time provides you and your employees with a common purpose. Ferretly is my third startup, and even though my other two companies had successful exists, I’ve been able to leverage that knowledge and learn from the mistakes I’ve made. Ultimately, those experiences provide you with a certain level of confidence that the decisions you are making now is giving you the highest probability of success.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Ferretly is solving a unique problem in that companies know very little about the candidates they hire. They may know their education, past employment history, and via background checks whether they committed a crime, but nothing in the current candidate journey tells them about the character of the individual and the impact they could have on the organization. We believe Ferretly gives hiring managers unique insight to ensure the candidate shares the same set of values as the corporation. Ultimately, Ferretly helps organizations create stronger workplace cultures, minimizes turnover and mitigates reputational risk to their brand.

We launched Ferretly in 2019 to solve this unique problem by analyzing a candidate’s online behavior using Artificial Intelligence or more specifically machine learning that allows the automated detection of specific risk factors such as hate speech, insults, self-harm, threats and violence and more. Collectively, the risk-makeup coupled with other post insights gives a detailed look at the character of the individual, allowing the hiring manager to make a more informed decision.

Since our launch a few years ago, we’ve brought on a diverse set of customers from professional and collegiate sports, to media/entertainment, big tech and even a broad based set of public sector clients from around the world. These are all organizations that place a high value on their brand and/or public trust.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If we were in Denver, then we most definitely would have dinner at Elway’s in Cherry Creek. Where Ferretly is head-quartered is quite different. The best way to describe Easton, Maryland to someone is the movie Wedding Crashers as it was largely filmed here. While it’s a small eastern shore town, it has a vibe that is more in tune with a large city in many respects.

Who else deserves some credit and recognition?
There is no doubt in my mind, that growing up in a tight knit family with the support and encouragement I had from my parents is the root of my success. Without that encouragement to pursue my creativity when I was young, obtain the best possible education, be well rounded, and treat others with respect I wouldn’t be where I am today. And without my current family, especially a supportive spouse, none of what I have achieved would be possible.

Website: www.ferretly.com

Instagram: https://www.instagram.com/ferretlysocialmediabg/

Linkedin: https://www.linkedin.com/company/ferretly

Twitter: https://twitter.com/TheRealFerretly

Facebook: https://www.facebook.com/ferretlybackground

Youtube: https://www.youtube.com/channel/UCnfRDM8OslFN7mE-HPtxlSQ?view_as=subscriber

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