We had the good fortune of connecting with Emily Sierra and we’ve shared our conversation below.
Hi Emily, what do you attribute your success to?
Being enjoyable to work with. For me, ensuring that clients, athletes and models have a positive experience working with me is crucial to both the success of the shoot, and also the success of my business. This translates into all aspects of a photoshoot: from the initial communication, through pre-production, shoot day, wrapping up content, invoicing, etc.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am very much a work-to-live type of human (versus live-to-work). While my work and business consume the majority of my thoughts, I have other hobbies that also demand much attention. I love that balance, I think it’s healthy and keeps me happy and sane. I am proud to have found work that I absolutely LOVE doing, doesn’t put too much strain on my life, and pays enough for me to live comfortably. I am all about finding that work/life balance. Reaching where I am today, business-wise, was a very organic process. I didn’t necessarily start with a grand business plan or major goals, rather I started taking somewhat random photography jobs while I still had a full-time job. As my full-time job slowly transitioned into a part-time job, I was taking more work in the outdoor space, and realizing where my passion lay. Eventually (in 2018), I became a full time photographer, and never looked back. I used to be concerned that turning my hobby into my job would make it less enjoyable, but if anything it’s just the opposite. In a world where people are overwhelmed with content, I am constantly trying to find ways to stay relevant and stand out. I imagine this will be challenge forever, so I just try to stay true to the moment and find ways to capture imagery that will stand the test of time.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well, depends on the friend. BUT if I were to take my twin on a tour… Food: I would focus on the great Vietnamese and Mexican eateries around Denver and the Front Range. Entertainment: hitting a show at Red Rocks is such a memorable experience. Outdoors: mountain biking on the Front Range or a backpacking trip in Indian Peaks Wilderness.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Wow, there’s a lot of people who have helped me along the way. My husband though, he’s always been my rock without being too heavy. He always encourages my passions, goals and work, even when it leads to erratic schedules and spending less time together temporarily. I feel really fortunate to have a partner who supports me so thoroughly.