Meet Erin Bosik: Copywriter, Creative Director, Namer, Strategist and Brand Architect

We had the good fortune of connecting with Erin Bosik and we’ve shared our conversation below.

Hi Erin, is there a quote or affirmation that’s meaningful to you?
I’m constantly reminding myself: “You can only worry about so much.” I tend to be a worrier — a needless and reckless one for the most part. I stressed myself out through all my years of school in my quest to be an exceptional student, and then the self-imposed pressure continued when I worked in agencies, and then started my own business. It’s taken me a decade of operating my company to really improve how I handle and grow from stress, and I like to remind myself that I’m better when I see things for what they are: opportunities instead of agitations. There are so many things to be afraid of when running your own business. The financial obligations…compliance and accountability…being a good partner and resource to clients…not to mention delivering solid creative work. I think it’s important to practice the acknowledgement and acceptance that worry is a meaningful emotion, but it’s simply not productive. I allow myself times to fret, and then I take a step back, refocus and move forward. Perfection is the enemy of progress. 

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I actually started my business somewhat by accident. My husband and I decided we wanted to move to Austin, TX for a change of pace and to eat queso at every meal. I flew down and interviewed at a number of agencies and received several offers to join some exceptional teams. I decided to quit my job in Denver and take a few months off while I decided on my next move, but it only took a week or so before I started feeling nervous not bringing in any money. I decided to reach out to a few contacts to see if they needed any freelance work, and before I knew it, I was working full-time. My husband said it best: “If you can do this on your own, why work for someone else?” It was then that we decided to stay in Colorado and I’d take a swing at this whole self-employed thing. I honestly don’t know if I would have had the guts to go out on my own if it hadn’t just sort of happened. I’ve always been a company girl. I love being part of a team and going to work becoming part of a corporate culture. But I have found that same satisfaction as a freelancer. I am honored to still be hired by past employers, and I still feel like I’m part of the team. Same goes for new agencies and clients. I haven’t always gotten things right, but I’ve learned so much about who I want to be as a businesswoman. I pride myself on honestly, transparency, reliability and kindness. I want to be the kind of resource that I would want to hire and work with, so I try to keep my ego out of it and respect others’ talents and creativity. I want the world to know EBB Copywriting + Creative as a partner you can trust to deliver (usually OVERdeliver) ideas and executions you couldn’t have come up with yourself. On time. On budget. And hopefully with a few inside jokes to show for it.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m all about nature, so I would show my guests a good time in the great outdoors. We’d climb Sanitas at sunrise or go for a run out near the Boulder Rez. We’d grab breakfast at The Huckleberry in Louisville and stroll the charming downtown blocks. Then we’d bike the Boulder Creek path and maybe hit up the Farmer’s Market. Lunch would be at T/Aco or Picas followed of course by dessert (my favorite part of every meal). Maybe a big slice of black and white cake from Boulder Baked or some ice cream from Sweet Cow (whichever cereal favor is in rotation). We’d walk and shop around Pearl Street, watch the street performers and soak in all the hippie vibes. The evening would be a happy hour dinner at Hapa (their HH prices are criminally good) and purple haze sake. Then we could go for a drive up Flagstaff and watch the sunset over the city lights. Other favorite activities: Running Eagle Trail or Bobolink, grabbing tiki drinks at Jungle, driving to Denver to visit the 16th St. Mall or catch a Rapids game, day trip to The Wild Animal Sanctuary in Keenesburg and hiking up every mountain I can get my boots on.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I wouldn’t even be in the same galaxy of achievement had it not been for my colleagues and collaborators. From advertising agencies who took a chance on me when I first went freelance, to my design partners who never fail to inspire me, to small businesses who put their precious brands in my care — you are my freaking heroes. Specifically, I have to shoutout to the Sterling-Rice Group and their seemingly endless web of past and present employees. The connections I made in my four years as a copywriter there continue to grow stronger and span wider to this day, and I am so grateful to be part of the SRG family.

Website: erinbosik.com
Linkedin: https://www.linkedin.com/in/erin-beth-bosik-b3210b22/