We had the good fortune of connecting with Gabby Tandberg and we’ve shared our conversation below.
Hi Gabby, can you walk us through the thought-process of starting your business?
I never thought I’d start my own business. It was never really in my plans. However, once I had my life transformed once I discovered my power colors, I just felt that other women should know about this kind of service and would benefit from having a lift in their confidence levels while simplifying their closets and remove one piece that causes overwhelm in the lives of busy women, mothers and professions. I wanted other women to experience what I experienced after my color analysis – that was the motivator behind my decision to start Dress Your Colors. I had struggled my entire life with indecision as to what looked best on me and always felt overwhelmed with too many choices of colors at the stores and would often leave stores either empty-handed (afraid of making the wrong decision) or with half the store in bags because I’d but all colors available of the same item because I didn’t know which color I should be buying that would actually look better on me. I lived in black, beige and gray. I thought they were universal colors. My struggle led me to finding out about personal color analysis, a process where you get draped in various colors and your skin undertone is analyzed under different drapes to see what colors harmonize the most with your own coloring composition. I had my colors done and learned that I had been wearing the wrong colors and that even the neutral beige that I thought was universal was wrong for me (in fact, beige is one of my worst colors!). My color analysis was a pivotal moment in my life! I I had more confidence shopping because I knew exactly what to look for and what to steer away from, I performed a full cleanse in my closet and eliminated all colors that didn’t serve me well and my closet became all coordinated with all pieces matching among themselves. Getting ready in the morning was a no brainer as well. My mornings are chaotic with trying to get two little ones ready for school on time every morning so pulling an outfit in less than 5 minutes is important to me. Discovering my colors was the one piece that truly helped me feel confident in my own skin and that helped me simplify my life beyond measure.
Alright, so let’s move onto what keeps you busy professionally?
My work involves doing a Personal Color Analysis (PCA) on clients to discover the best colors for them and, from there, the client is naturally propelled on a path to declutter their closet by removing the colors that don’t serve them and on a path to start making conscious purchases about their clothes and make-up starting from what they learned after their color analysis. My clients call me “The Marie Kondo of Colors” because I help them cleanse their closets using the colors that truly enhance their beauty and “spark joy.” The biggest challenge in my business is that not a lot of people know about Personal Color Analysis so it is a completely new concept that I am always working on making it more mainstream and known in our area. I bet most of the readers on here are asking themselves what a color analysis is and how it is tied to decluttering and simplifying lives. It’s very popular outside of the US (Europe, Australia, Brazil, etc.) , but hopefully it’ll become more popular nationally as well. It hasn’t been easy to establish my business not only because of COVID-19 but also because I’m bringing something fairly new that needs lots of awareness about its existence and benefits before people can actually see what a color analysis can bring to our busy lives. It hasn’t been easy but I am truly passionate about the powerful effects of discovering our best colors as a way to now only build self-confidence in women by helping them see how they can truly wear their best colors to empower themselves but also as a way to lead a simpler life by reducing clutter in their closets and helping them be more intentional when purchasing new clothes and make-up for them. When we know better, we plan better and do better. The transformation that I experienced in my own life is something that I want to recreate to many other busy women out there.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am a mom of two small children so we usually go to casual places where the whole family can enjoy. Most my friends also have small children so I usually take them to Stanley Marketplace. We absolutely love Stanley Marketplace! It’s a fun place in our neighborhood with an organic and fun vibe to it that has lots of little shops and restaurants for everyone to enjoy. I personally can never leave that place without stopping by Maria Empanadas – even if just to take an empanada to-go if I’ve eaten someplace else like Annette. Our friends also love it we when we take them to Logan Coffee House for coffee and bagels. And, to top it off, my girls cannot leave without having ice cream at Sweet Cow. Overall it’s just a fun and local place for adults and kids – we love it there. We haven’t been out much since COVID but going to Stanley is an easy place to get too that our family and friends enjoy and it’s a way to support local business in the area.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My friends have been my biggest supporters and motivators from day one! Had it not been for my tribe cheering me on, especially because I started my business right when COVID-19 hit us and we were forced into quarantine, I would have given up. Starting a business is hard and starting it a week before the world shutting down is a challenge that I wasn’t ready for.