We had the good fortune of connecting with Greg Luczak and we’ve shared our conversation below.
Hi Greg, what is the most important factor behind your success?
In Real Estate, forming a cohesive Business Philosophy (and branding in accordance with this) is critical. As a brand, we strive for excellence. Many in the Real Estate Industry have gotten away from Marketing, Branding and Service because our Market has allowed for this- houses kind of sell, regardless of the Marketing or Quality of the home. This has caused a lot of bad habits being formed throughout the industry, in my opinion. Our Brand, Luczak Real Estate (at Coldwell Banker Realty), continues to add to our Marketing Platform every year. We truly pride ourselves on having the most robust and comprehensive Marketing Plan anywhere in the State of Colorado- our entire team really buys into this philosophy, and we really push ourselves to make sure that we are standing out in a creative and dynamic presentation of our homes, and our brand. This has really resonated with our clients, and has really become our calling card.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business has transitioned quite a bit over the last few years- as I’ve gone from a single agent (handling everything myself) to a team, which I formed in 2017. Luczak Real Estate now has 10 agents and 8 members of an amazing support staff, which has been a huge challenge- and equivalently the most rewarding thing I’ve ever done. I knew in forming a team, I would have a lot of leadership competencies that I needed to learn. What I didn’t know was how many systems I would need to implement, how many amazing agents we would add, and truly how much I would knowledge I would need to gain. Everything from the hiring process, to the training of agents and support staff, has been a steep learning curve. I don’t think in 2017 I quite appreciated the challenge ahead of me, and my purpose in the industry has changed. Working with such talented professionals on a daily basis has really caused me to step my own game up- I need to be my very best to lead them every single day. I think what I really want people to know about Luczak Real Estate- is that we have some of the very best agents in the city working on our team. They are dedicated, driven and ambitious professionals that inspire me every day.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
First off, I love Colorado Springs! I have joked at times about being an unofficial ambassador to the city. I am so appreciative of being able to sell Real Estate in my favorite city in the world, and Colorado Springs certainly makes my job easy. The weather, culture, mountains, etc are certainly major draws for the large number of people moving to Colorado on a regular basis. Some of my favorite things to do in the city include a rapidly-improving culinary, music and art scene locally. First Friday’s Art Walk in Downtown Colorado Springs is always a lot of fun, and after looking at some great local art- you can check out the Colorado Springs Conservatory Jazz Nite. This is always an outstanding night of music that includes performances from the Conservatory Students and Mentors, which makes for a fantastic and fun night of jazz. Jazz Nites are held at various locations, but are typically Downtown. Manitou Springs and Old Colorado City also offer some great entertainment venues, and some of the best restaurants in the city. Some of my favorite restaurants in town include the Peppertree, the Famous, Mackenzies Chop House, and Jake and Telly’s.
Who else deserves some credit and recognition?
I definitely have MANY people that have supported my business and my success. I’ve been so grateful to have successful friends that always hold me accountable, and allow for thought-partnership in all aspects of our lives. Brad McGowan and Ali Reasoner are two of my Best Friends, and deserve a huge Shoutout for all they’ve done to help me. Elliot Bannister is business partner, and great friend, and someone I am forever grateful for. Thank you as well to Mason Buck, Kevin Bristow and Jenise Tuitt for all you do for myself, and Luczak Real Estate. The amount of people who have influenced myself and my business is a list a mile long- I’m a very lucky man.