We had the good fortune of connecting with Heather Allen and we’ve shared our conversation below.
Hi Heather, what do you want people to remember about you?
I want my legacy to be for people to look back on my life and say, “She was an excellent wife, an unbelievable mother, and a loyal friend”. When it comes to my work, I want people to remember how I made them feel. Especially my clients. Years ago the relationships I built with my clients was definitely more of a business transaction, until one day a bride came along and told me she didn’t want this to just be a business relationship. She wanted a friendship. Her mother had passed away and she was only a child (so am I). So in a way, she wanted me to fill various roles for her, not just her planner. That left such an impression on me, and I realized that when I start working with a client, I need to ask myself, “Would this be someone that I would want to be friends with?” Because if I could answer YES to this, then I knew not only would the process feel more like fun than work, but it would also allow us to form a deeper relationship throughout the process, and after all was said and done, I would end up with a new friend. I need to have something in common with my clients for the process to work.
Alright, so let’s move onto what keeps you busy professionally?
What sets me apart from others is my professional background. I worked for two very high profile ad agencies before starting my own company. The lessons I learned during these time were invaluable and I carry them into how I run my business today. I have always stayed very true to my brand. When others were chasing trends, I was creating them. When people were changing their message, or their image, or their branding to match what was popular at the time, I was sticking true to myself and my voice, and who I was, whether it aligned with what was current at the time or not. Our events are very unique from the standpoint that we attract all types of clients, with different styles, personalities, and visions. I am very proud of the fact that if you go to our website or our Instagram account, nothing looks the same. We aren’t known in the industry for a specific “look”. Which I am proud of. We always strive to push our creative boundaries and not do the same thing. We are known for being bold, creative, and innovative. We are risk takers, but this only works because we purposefully choose to work with clients that trust us. We couldn’t do what we do well, without our clients trust. We’ve already earned it the minute they hire us. Also, you really have to focus on your own race. There is so much competition out there now, and a lot of truly talented people. We try to focus on ourselves and what’s sets us apart, versus comparing to others. We will always celebrate and be supportive of our industry friends successes. It’s important. Planners come and go, and only the strong will survive. We’ve survived the financial crisis, and now a pandemic. In the words of Coco Chanel, in order to be irreplaceable, one must be different. We aren’t going anywhere.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
You probably won’t like my answer to this question, but to be honest, I love to travel. So I would be much more inclined to hop on a plane and go visit that best friend you are referring to above. I love Colorado and have been here 1/2 my life, but I’m a Florida girl at heart, so anytime I can get out of Colorado and get to a beach, I’m all about it. I have a place in Cabo, which is another one of my favorite spots, not only to stay, but to plan weddings. Being so familiar with the area now, and building relationships with the locals, has made planning weddings there a dream. However, I will tell you that I am a Cherry Creek North girl. It’s hard to get me to branch out from my favorites, even though our bar and restaurant scene has grown so much since I moved here in 1997. I rely on my cool friends in the highlands and my hip clients to keep me in the loop on all the new spots. But, realistically you can find me hanging out at Cherry Creek Grill or Hillstone. I have teenagers in the Cherry Creek School district so that requires that I live in the burbs. But when I don’t leave my little corridor I’m a huge Sierra fan. It’s like they recreated Cherry Creek Grill, and stuck it down South. Thank you for that. I frequent Nordstrom Park Meadows at least once a week, so I’m a huge fan of Nordstrom Cafe. I tend to chase wine lists over food.
Who else deserves some credit and recognition?
Definitely my mom. She was a very successful fashion designer growing up, I watched her take hold of her life, fulfill her dreams and create her destiny, all while being a single parent. She always taught me to make decisions based on the present, that adversity builds character, and that no matter what, I had to persevere. Failure was not an option. This has always stuck with me throughout my corporate career and after starting my own company. I live by these principles. I also have a fierce and loyal network of vendors (who have become close friends) that I have worked with since I got into the business in 2004. They have been very influential in my success as well. They know who they are. Lastly, my husband and kids. This is no 9-5 and is a lot of weekends. They have supported the sacrifice to experience the benefits.
Other: Tik Tok of course! @Table6Productions
Kayla Coleman Photography Rachel Havel Photography Paris Tews Visual Sarah Porter Photography Elise Hall Photography