We had the good fortune of connecting with Heather Toth and we’ve shared our conversation below.

Hi Heather, how do you think about risk?
My background is pretty scrappy. I come from a poor working family and a pretty rough childhood. I had a daughter when I was nineteen, and have raised her on my own in a single-income household for the majority of her life. This background didn’t set me up well foundationally, but it did position me to see risk as a friend. It’s much easier to take big risks when you have nothing to lose and everything to gain.

Alright, so let’s move onto what keeps you busy professionally?
I have a bleeding artist’s heart. I care deeply about people, my community, and how I can make it better. Before opening Mojo’s, I experienced an assault that resulted in isolation and loss of employment. When I opened Mojo’s, I committed myself to making it a space that would be safe for those who experienced sexual violence or marginalization, by not welcoming those who have a history of harming others. I am committed to providing a safe space to members of the LGBTQIA2+ community, and those who find themselves on the margins of society. There is a cost to this, especially in a small tourist-driven economy, but it is worth the cost and risk. It’s a unique business choice and not one that most small businesses would make.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Ouray is so friggin’ cool and I love it when my friends and family visit. A day in touring Ouray? Yes PLEASE. We’re obviously having a flat white at Mojo’s before heading to Ouray Grocery for some snacks to bring on our hike of the Perimeter Trail. Then, we’ll take a drive up Red Mountain Pass to look for wildlife-hopefully moose- and enjoy the scenery. Once back in town, we’ll hit the Box Canyon, and descend the metal steps right into the canyon. For my more adventurous friends, we’re hopping on the Via Ferrata, and capping it off with a beer and a burger at the Ouray Brewery. On our way to the hot springs, we’ll pop by Grumpy Pants Brewery and get one more beer from Hutch, then head to the Ouray Hot Springs for a nice long soak. With any luck, the night will be clear and we can take one more ride up the mountain to marvel at the night sky and count our lucky stars.

Who else deserves some credit and recognition?
My friends Kate, John, Ally, and Kate are strong supporters and have become my family. My landlords are rockstars and were instrumental in my ability to open Mojo’s. My daughter Mo keeps me inspired and laughing. And the book Small Is Beautiful: Economics as if People Matter guides my approach to business.

Website: www.mojosouray.com

Instagram: @mojosouray

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