We had the good fortune of connecting with Jacob Corley and we’ve shared our conversation below.
Hi Jacob, we’d love to hear more about how you thought about starting your own business?
When I started Optimal Wellness in 2018, I wanted to change the massage therapy industry by developing evidence based treatment protocols that produce consistent results for pain relief. The general consensus is that approximately $90 billion is spent on low back pain every year, and an additional $10 to $20 billion is attributed to economic losses in productivity each year. Once I found out how deep of an impact pain has on our society, I made it my life’s mission to make an positive impact on this problem and help as many people as possible with their chronic pain.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
At Optimal Wellness we believe life’s too short to live in pain. We are passionate about helping people live a pain free life without the use of addictive drugs or invasive surgery. We have developed specific treatment protocols that blend movement and massage therapy techniques. These treatment protocols are rooted in science and designed to produce long lasting results. We not only want to treat your pain but also educate you about the root cause of your pain and give you the tools to make the lifestyle changes necessary to live your life at 100%
I developed the Optimal Wellness brand slowly and organically over a 6 year period and eventually launching in January 2018. By listening to our clients goals and needs we were able to develop our business plan with one goal in mind, get people out of pain and keep them out of pain for as long as possible.
Developing this brand was anything but easy. Massage therapy is a very saturated and misunderstood industry and the majority of people see massage therapy as a luxury service that is only for relaxation. I wanted Optimal Wellness to change that narrative and educate people that Massage Therapy can actually be an incredibly effective treatment when it comes to pain.
We want the world to know that Optimal Wellness is going to change the way people look at massage therapy. We want to put Massage Therapists on the front line in the never ending battle to cure chronic pain.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If someone was coming to Colorado and they were looking for the best time ever, I would start by taking them on a beautiful hike up Bear Canyon in Boulder to the summit of bear peak. This is one of my favorite trails in Boulder. I would then take them to a concert at either the mission ballroom or red rocks.
Who else deserves some credit and recognition?
I want to make a shout out to our lead massage therapist Traci Bennett who has stuck with me through thick and thin and helped turn my vision of Optimal Wellness into a reality.
I also want to give a huge shoutout to my wife Kate Laskey who has supported me and my dream of being a small business owner. She has had an incredibly powerful impact behind the scenes of Optimal Wellness. Without her there would be no Optimal Wellness.
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