We had the good fortune of connecting with Jenna Switzer and we’ve shared our conversation below.
Hi Jenna, alright, let’s jump in with a deep one – what’s you’re definition for success?
This question right here, is one I have thought about ample times throughout my lifetime, and if you’re anything like me, you’ve likely concocted your own definition of success. Perhaps it sounds something like “once I make this much money, I will be successful,” or “I’ll know I made it once I hit this position in my career,” and believe me, I have been there-relentlessly chasing my mind’s streams of ideas around success and when I’d achieve it. But it wasn’t until recently that I began redefining and questioning the true meaning of success.
As a small business owner, my initial ideas around success fell within achieving a certain amount in sales per quarter, having my product in a determined number of locations, paying myself a particular salary. And then, when COVID-19 hit, my driving force turned towards three main goals-my business surviving through the pandemic, staying healthy, and being able to continue paying myself + employees. I can recall vividly in March, looking wide-eyed at my email box + Shopify orders-begging internally to watch them both fill with orders. At this moment, I was in full-on fear mode, taken over by the plague of “what ifs..” that the pandemic brought to my own, and millions of other, small businesses and individuals. After a few agonizing days of allowing my brain to play ping-pong with fears and doubts about what would happen to my business, did I land on the sobering thought of “what if my business doesn’t make it?” At first, this question stung me to my core and sent a flood of denial and defensiveness throughout my veins. But then as I began to ease into this concept and reflect, I realized that no matter what happened to my 2 ½ year-old business, that I was proud of what I had achieved, and I could continue through life knowing that I succeeded in what I set out to do.
My business, Vital You, is a botanical + hemp-infused bath and body line, based out of Boulder, CO. I combine my background in herbal medicine and passion for holistic healing into bath bombs and body products, each intended for individual conditions and ailments. You might be thinking; “success to you means making bath bombs?!” And that’s just the thing; success is different for each of us, and I believe that our success is far beyond fame and fortune. For me, through making my products at Vital You, I have heard testimonials from clients with conditions from cancer, to Chron’s disease to endometriosis who have told me of the healing they have felt from using my products. And that right there, when I peel back the layers of striving for money, placements and growth, is the root of why I started my journey of being a small business owner. So when being asked to define success, I believe we should put money and titles aside, and get clear on if we are living our passions.
Please tell us more about your business. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
My business, Vital You, is a botanical + mainly CBD-infused bath and body line based out of Boulder, CO. Throughout my 2.5 years of owning this business, I have learned a lot of lessons along the way. The most important lesson that I feel all small business owners could benefit from is learning how to delegate. For the longest time I thought I could do it all-from production to packaging to customer service to social media-all of it. And eventually, I hit burnout and realized that the most important thing I could do for my own vitality + the vitality of the business was to delegate. This may seem like an easy thing to do, but as many entrepreneurs can relate to, we are hardworking, energetic people-we think we can do everything and do it well. But I believe there is only so far one person can single-handedly grow a business to, and once we reach that point, it is important to put our egos aside, and focus on how we can build a team who will make our lives easier, so we can focus on how we can work on the business, instead of in it.
Who else deserves some credit and recognition?
All of Jen Sincero’s books, my team of amazing, empowering women, and my supportive family.