We had the good fortune of connecting with Jenny Verrochi and we’ve shared our conversation below.
Hi Jenny, what role has risk played in your life or career?
I love taking risks, it’s how you grow. I think the more you step outside your comfort zone the more you learn and the more possibilities open up for you. Everyday is a risk, and that’s exciting to me.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Our brand as a whole is a piece of art. It starts out through decades of experience in the craft coffee world as the daughter of the owners of Red Barn Coffee Roasters. It’s through my parents I learned my love for coffee and creating. I watched them create a coffee company from scratch with no previous experience. My mom was a nurse and my dad was in the navy, but they figured it out. That stuck with me. I played with recipes when I lived in CA, mixing up superfoods and steeping them in with coffee grounds making funky cold-brew concoctions. The can that holds the coffee is the work of my co-founder, Alyssa. The artwork was inspired by our group of friends and has our personality sprinkled throughout. I’d even go as far as our personalities scream from our brand. All in all starting and growing a business is a craft in itself, it’s fun to watch the art evolve over the years
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would take my friend to the mountains. We’d camp near a trailhead, make Wild Barn Coffee at sunrise then bike or ski all day long. Eat, sleep, repeat. Most likely on the menu would be burritos, and an Upslope beer.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to give a shoutout to my co-founder and best friend, Alyssa Evans. Wild Barn wouldn’t be the brand it is without her. It helps to have a partner in sass to support you mentally. We bounce ideas off each other constantly, celebrate every little win, and comfort each other when one of us or both of us are in the dumps.
Linkedin: Jennifer Verrochi