We had the good fortune of connecting with Jess Vosseteig and we’ve shared our conversation below.
Hi Jess, what is the most important factor behind your success?
Honestly, I would say consistency. Everyone has heard “consistency is key” but I really found that to be true when building my business and my brand. As an online artist who shares her work over Instagram, consistency becomes priority number one. I didn’t start to grow on Instagram until I began to create consistent content with an overall theme. I began to use the same color palette for all my artwork, and I made my themes centered around empowerment, feminism, and inclusivity. In order to build a brand, you have to be able to be reliable to your followers and your customers. My followers can expect me to post fun, positive and feminist art at least once a week, and my clients expect their commissions to be in that same style. People love knowing what to expect, and if you can give that to them as a brand, that is the first step to becoming successful.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I create digital illustrations through the use of the Procreate app, my Ipad, and Apple Pencil. I have been creating art traditionally for my whole life, but I have just recently transitioned to the digital realm. In 2019 I got my Ipad which is when I began to experiment with digital work. When Covid hit, I had plenty of time to practice which was when I started to take my art more seriously. I quickly realized that by posting on Instagram consistently I could gain more followers and commissions. I eventually found my own art style and began to create art that inspired me and resonated with others. I am deeply inspired by the uniqueness of individuals, feminism, the lgbtq+ community, bright color pallets, and fashion. With a minor in Women and Gender Studies, I blend my knowledge and passion for intersectional feminism, equality, and inclusivity with my love of art. I strive to marry these two passions in a positive and inclusive way that will inspire my audience and push societal constructs. Learning how to make my love of art into a business has not been easy, but it has been the most rewarding experience. I love when I get comments on my work of people relating and seeing themselves in my work. I often get imposter syndrome and wonder if what I make matters, but then I am reminded that my work speaks to so many different people and brings positivity into the world. My most exciting accomplishments from this past year were working on pride month illustrations for Harper Collins Publishing and Ulta Beauty! I am so excited to see where my art will take me, and I can’t wait to keep working with amazing people that have my same passion for art and inclusivity!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If I had a friend visiting I would have to take them to a fun restaurant like Gunther Tooties. I have always been a huge fan of the retro diner aesthetic so I think that would be a fun place to take someone!
After grabbing some delicious food, it would be fun to wander around and do some thrifting! I just went to the Goodwill on Broadway which is massive.
After that, I would love to take them to a concert in Denver! Concerts are always my favorite memories from Denver! Big venues are fun, but I love the familiar feeling of smaller venues like Larimer Lounge and Globe Hall!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to shout out my partner and favorite photographer Dakota Pendleton (@colorbreeze on Instagram)! He has been my biggest support in my career and has taught me so much over the years. His photography and videography skills always amaze me, and he has been up to some really fun things including music videos and short films! I would not have the success I have without the help and support of Dakota. If you are in the Denver/Boulder area, check him out for all your photography/videography needs!
Other: Etsy: https://www.etsy.com/shop/JessVossArt
Headshot photo was taken by Dakota Pendleton (@colorbreeze on Instagram).