We had the good fortune of connecting with Jonathan Roberts and we’ve shared our conversation below.
Hi Jonathan, what role has risk played in your life or career?
Life is subjective and objective. Subjective experiences are the ones that bring value to our lives that metrics can’t quite do justice. Think of the European lifestyle of community, experiences, travel, etc. Objective is basically what we can measure- typically related to money. If you drew a line with point A as subjective and point B as objective, everyone finds their own value somewhere along this spectrum. To keep it simple, artists would be closer to point A, tax auditors closer to point B. Most people think of risk as the potential to lose something that they have in the present. They have these items in the present because of their hard work in the past. That leaves out one huge thing- the future. When I think of risk, I don’t only think of what I may lose in the present, I think of what the future me could have. The issue with this philosophy is that there is no finish line so you must be in control of your own happiness. Some people may ask “if I’m in control of my own happiness, why would I want a great house instead of a good house?” 2 reasons. Nice isn’t about the dollar value of a home, it’s about the subjective experiences of that home. The memories I can make with my friends, family, etc. Secondly, and in my opinion, most importantly, risk taking is necessary for me to have the positive impact on the world that I want to have. People like Malala and Gandhi made positive waves in the world subjectively by making risks with their voice. People like Bill Gates have made positive ripples in the world objectively with money gained by taking business risks. Is one better than the others? I don’t know the future. However, I do know that the quality of my life has improved as I’ve taken more risks. All of us stand on the shoulders of giants before us that took risks. How do you think it felt creating the first skyscraper or the first bridge? How did the first comic performing in an auditorium feel? When I look around in life, I see the effects of so many risks before me. If this is what makes the world better for my future kids, friends kids, and strangers I don’t even know, then sign me up.
What should our readers know about your business?
Evolve United is where it is today from the consistency of both myself and my friend and co-founder, Dylan. At Evolve United, we provide a suite of wellness-related services for multifamily apartments. If you are the resident of a community that we partner with, you receive free access to on-site group fitness classes, compliments of your apartment community. Residents also have the ability to book on-site personal training or in-home massage from our wellness professionals. Who am I most proud of? Our team. Through 2020 as fitness businesses have been shut down left and right, I watched our instructors continue to push through and perform incredible classes while not being responsible for a single spread of COVID. That is a stat I would expect from a national franchise, and we’ve been able to do it in year 2. Why? Because our relationships set us apart from others. Great relationships foster great communication. I’ve been in the fitness industry for years and I’m proud that Dylan and I have created the brand that I would want to work for as a fitness professional. I’ll leave with this- as a business owner you must be able to accept that you will never cross a finish line. The best you can do is act on feedback and just keep evolving your service.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We would eat at Tacos Samy (food truck) on 92nd and Federal, Rollin’ Smoke for the burnt ends, and the grill in the back of Carniceria Latina (grocery store) in Aurora. I’m a fan of hidden gem restaurants. Red Rocks would be on that list for a concert, one-up for happy hour arcade games, Wash Park for pick-up basketball, and not sure what else…Denver is heaven so you can’t really go wrong.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My mom, Patricia, for teaching me selflessness. My dad, Frank, for teaching me persistence. My uncle, Steve, for sharing so many life experiences. 2 of my best friends, Dylan and Gaby, for being the friends I hope everyone can have. And all of the teachers, podcasters, entertainers, etc. that have made incredible content to get all of us through 2020.