We had the good fortune of connecting with Jordan Groth and we’ve shared our conversation below.
Hi Jordan, is your business focused on helping the community? If so, how?
Seeing how deeply music, art, and shared experiences can transform people emotionally, mentally, and socially is what originally drew me toward A/V (audio/visual) production. I know I’ve experienced periods of feeling disconnected, overstimulated, and out of place in my own life, and it completely changed the way I experience music, art, and human connection.
Through live event production, audio engineering, DJ performances, videography, and community-driven events like House of Fire, I try to channel my inspiration into environments where people feel free to express themselves, meet new people, and see life from a new perspective. My goal is to create experiences people can fully step into — environments that encourage them to show up authentically, let go of outside pressure, and feel inspired. Some of the most rewarding moments have been hearing that people met close friends, creative collaborators, partners, or simply felt accepted, inspired, or deeply moved by an environment we helped create.
Beyond the experience itself, I also care deeply about supporting local artists, musicians, performers, vendors, and small businesses throughout the Boulder and Denver creative community. A large part of where I am today comes from people who believed in me, supported me, and gave me opportunities early on. I feel a strong responsibility — and genuine joy — in passing that support forward whenever possible.
I don’t see event production as just entertainment. I believe immersive experiences can genuinely influence how people connect, express themselves, and remember what’s important in their lives. That responsibility is something I take seriously in every project we take on. Whether it’s a community event, private celebration, fundraiser, live music performance, or immersive event experience, the goal is always to create something that leaves people feeling more inspired, energized, and connected than when they arrived.
As M3DIUM Productions continues to grow, I want to keep building experiences that blend creativity, professionalism, and community impact while helping contribute to a more connected and inspired culture here in my home state of Colorado and beyond.
Let’s talk shop? Tell us more about your career, what can you share with our community?
What sets my work apart is that I don’t just see live event production, audio engineering, DJing, or videography as technical services — I see them as tools for creating meaningful human experiences. I’m deeply fascinated by the way atmosphere, sound, lighting, visuals, and energy can influence how people feel, connect, and express themselves. Whether I’m engineering audio for a live performance, producing an immersive community event, filming a project, or DJing a dance floor, the goal is always the same: create something that people genuinely feel a part of or impacted by.
A lot of what shaped my approach came from years of hands-on experience across many different areas of A/V production. I studied film production early on, later attended CU and then graduated from SAE Institute in Brisbane, Australia. Then spent five years working with Earth Coast Productions in Boulder. During that time, I had the opportunity to work on everything from live streaming and videography to live sound, editing, project management, and large-scale event production. Being exposed to so many different roles taught me how important adaptability, communication, and problem-solving are in this industry and gave me practice to get good at them.
At the same time, I’ve always had a strong creative pull toward music, community, and immersive experiences. That eventually led me toward building M3DIUM Productions and co-creating events like House of Fire — spaces focused on self-expression, creativity, movement, and genuine human connection within the Boulder and Denver creative community.
It definitely hasn’t been an easy or linear path. Creative industries can be emotionally, financially, and mentally challenging, especially when you’re trying to build something authentic while also learning the business side of things at the same time. There were periods where I questioned myself, dealt with burnout, struggled financially, or felt unsure whether the risks I was taking would actually work out long term. I think a lot of creative entrepreneurs experience that tension between passion and sustainability.
One of the biggest lessons I’ve learned is that consistency, relationships, and authenticity matter far more than trying to appear successful overnight. Some of the most valuable opportunities in my life came from simply showing up consistently, caring deeply about the work, treating people well, and staying open to growth even when things weren’t going perfectly.
I’ve also learned that creativity thrives most when people feel safe enough to be themselves. That idea has become a huge part of both my personal philosophy and the culture I try to build through M3DIUM Productions. I want the experiences we create to feel inspiring, emotionally present, inclusive, and seamlessly executed all at once.
More than anything, I want people to know that behind the production, music, visuals, and events is a genuine desire to create experiences that help people feel connected — both to themselves and to each other. I think the world needs more spaces where people can step away from pressure, comparison, and isolation and simply feel human again. That’s ultimately the deeper purpose behind everything I’m building.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If one of my best friends was visiting Boulder for the week, I’d want to show them the mix of creativity, music, nature, and community that originally inspired me growing up here.
One of the first things we’d do would be the Thursday night Cruiser Ride during the summer. Those rides have fueled and inspired me since I was a teenager, and now I help provide Soundboks sound systems for people to dance to mine and other DJs’ sets throughout the ride. It’s one of the best examples of Boulder’s creative and expressive energy all coming together at once.
I’d definitely take them to Heady Bauer, my favorite vintage shop in town. I’ve collaborated with the owner, Pinner, on Magic Portal Party events for years, and he’s one of the people helping keep Boulder weird in the best possible way.
For food, we’d probably hit Yellow Deli, Sherpa’s Adventure Restaurant & Bar, and Wild Pastures Burger Company. Then cool off in Boulder Creek near Eben G. Fine Park before walking up to the nearby red rocks overlook.
One morning we’d wake up early and hike the Flatirons for sunrise, then grab coffee at Trident Booksellers and Cafe where musicians, poets, entrepreneurs, and longtime Boulder locals all seem to cross paths.
At night, I’d definitely want them to experience Boulder’s live music scene. We’d catch a show at License No. 1 one night, Roots Music Project the next, and Junkyard Social Club after that. Each place has its own completely different energy, but together they represent a lot of the creativity and community that makes Boulder special to me.
Overall, I think what makes Boulder unique is the way music, art, entrepreneurship, nature, and self-expression all blend together here. It’s a place that continues to inspire both my life and the creative direction behind M3DIUM Productions.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are honestly a lot of people who deserve recognition in my story because M3DIUM Productions wouldn’t exist in its current form without the support, mentorship, opportunities, and belief others invested in me over the years.
One of the biggest shoutouts has to go to Earth Coast Productions (earthcoast.com) and its founder, Artem Nikulkov. They gave me my first professional opportunity out of college and played a huge role in shaping the way I approach live event production, videography, live streaming, client communication, and business professionalism. Over the five years I worked there, I was exposed to an incredible range of projects, challenges, and relationships that helped lay the foundation for the way I operate today. Looking back, that experience accelerated my growth tremendously and gave me real confidence in my abilities.
I also have to give a huge amount of credit to my brother, NovaSapiens founder Josh Groth. He has supported me unconditionally through both the highs and lows of pursuing a creative and entrepreneurial path. Having someone who genuinely believes in you — especially during uncertain or difficult periods — can completely change the trajectory of your life, and I don’t take that for granted.
Another major influence has been Damon The Zen Drummer, who personally mentored me in professional audio engineering. He pushed me to develop a higher level of discipline, attention to detail, and pride in my work while constantly encouraging me not to settle for mediocrity. A huge amount of the technical foundation I carry into live sound, audio engineering, and event production today was shaped through that mentorship.
I also want to recognize Junkyard Social Club owner Jill Katz for believing in me and giving me the opportunity to begin producing my own events in Boulder. Through both successful moments and financially difficult ones, she continued to support creative experimentation and community-building. A lot of what eventually became House of Fire and many of the immersive community events we produce today started because of those opportunities.
And finally, a huge shoutout to Ignacio Ortega, founder of Front Range Entertainment and my co-producer for House of Fire. From the day we met, he has consistently fueled my drive to keep growing creatively and professionally. Building events, businesses, and creative projects comes with incredible highs and very difficult lows, and having people beside you who remain committed through both is something I value deeply.
More than anything, this journey has taught me how important it is to believe in people early, encourage creativity, and create opportunities before someone feels fully “ready.” A lot of the reason I’m where I am today is because others chose to do that for me, and I try to carry that same energy forward through M3DIUM Productions and the communities we continue building today.
Website: https://m3diumproductions.com
Instagram: https://www.instagram.com/m3dium.productions/
Soundcloud: https://soundcloud.com/m3dium_dj
Facebook: https://www.facebook.com/people/M3dium/61553856951288/
Youtube: https://www.youtube.com/@m3dium_YT
Other: https://www.instagram.com/m3dium_dj/
https://www.instagram.com/house.of.fire.event/
Image Credits
Virginia Harold
Ryan Van Duzer
