We had the good fortune of connecting with Kelsey Brons and we’ve shared our conversation below.

Hi Kelsey, have you ever found yourself in a spot where you had to decide whether to give up or keep going? How did you make the choice?
This is a question that I wrestle with and have wrestled with since the start of my business. As a small business owner/artist/entrepreneur, there are so many ups and downs in life and in business that I really have to take it year by year, month by month. I have learned that despite the hardships and “learning moments,” I need to keep pressing forward to see any success. Success does not fall easily into a business’ lap, but it is the hard moments that you keep getting up from. In having my first child and being pregnant with my second, this question comes back around whether to keep going or not. I think releasing myself from the pressure of having to keep going because I need to, but rather to keep going because I want to and enjoy my creative outlet and craft. So for now, I’m trusting my instinct and gut; and I’m choosing to take on projects that bring me joy in my business. The time might come when I say ‘adios’ to this, but for now I’m pressing onward.

Alright, so let’s move onto what keeps you busy professionally?
In my flower designing, I love to showcase the natural form and beauty of the flowers. I love wild and whimsical designs of flowers that look like they’ve come from an English garden. My style is evolving as I evolve too. I’m constantly trying to increase my knowledge and find the place of designing that truly fits me. I think that floral design, in as much as drawing or painting, you look at your past work and see growth to where you are now. My goal as a designer is to mimic nature, bring peace in my arrangements and highlight the natural curves and colors of flowers.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
In my neck of the woods (Northern Colorado), I would take them to visit several of my favorite coffee shops. First in Loveland, we’d go to Dark Heart Coffee Bar for amazing cortados and pour overs; next we’d visit the Sculpture Park and then go for a hike at Devil’s Backbone. In going to Fort Collins, we would visit Little Bird Bakery and walk around Old Town, seeing the little shops and people watching. There are several boutiques that I love: Sunday Supply Co, Blue Harvest, Little Piece of My Heart. Next we’d check out the Cupboard for everything kitchen and cooking related. We’d get lunch at Choice City Butcher & Deli and then get a margarita at either Blue Agave Grill or Rio Grande Mexican Restaurant. After lunch and margs, we’d drive up to Horsetooth to check out a small hike and the views.

Who else deserves some credit and recognition?
My shoutout goes to Will Heatter of Flowers at Will, based in Boise, Idaho. He was the start of my floral career and a dear friend that deserves so much praise and success in his life. He is an inspiration to me still and has so much creative juice flowing in him it’s insane.

Website: www.ardentrosefloraldesign.com

Instagram: www.instagram.com/ardentrosefloral

Facebook: www.facebook.com/ardentrosefloraldesign

Image Credits
Shallyn Michelle Photography

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