We had the good fortune of connecting with Kerin Gaydou and we’ve shared our conversation below.
Hi Kerin, can you walk us through the thought-process of starting your business?
Kerin Gaydou Creative was built out of a desire to be able to work with clients that aligned with my values and to take on projects that I was passionate about! KGC started off when I was still working a 9-5. I slowly started to get a couple of clients and making it my side hustle before making the leap to pursue my business full time. I have fell in and out of love with design a couple of times now. Coming from a creative agency in Boston, to an in-house design position for a climbing company, I was looking for the happy medium of overwhelming agency and small business which lead me to pursuing KGC as the best of both worlds. I was able to work with different clients all the time which kept things interesting and only take on branding, packaging, and website projects that I was excited about. I wanted to be my own boss. I wanted to build something that would allow me to work from wherever, serve only my ideal clients, and create something bigger than myself. I wanted to be able to create something that would allow me to give to causes I believe in, and give back in a way that I may not have been able to do otherwise. Kerin Gaydou Creative has turned into the design studio of my dreams. I started out not exactly knowing what it would be and where I would take it. I have come such a long way from the freelancer mentality to the business owner I am now.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I am an artist at heart. A play with clay, darkroom, illustration, printmaking, mixed media nerd labeling myself as a graphic designer. I believe that all of this, all of my experience with different mediums is what makes me the graphic designer I am. A combination of my background in art and my constant curiosity and travel give me a different perspective on the way I approach design. My curiosity allows me to constantly change the way I look at things, seeing the beauty in the mundane. Design and creating is where I find my flow state. Where I find myself in the zone getting lost in what I love to do. I am constantly blurring the lines between my work and life because that is where I find joy. Along the way I’ve learned that you don’t need to know everything before starting something new. It is okay that everything isn’t perfect or you don’t exactly know what is next. What you are searching for is already there for you. So trust your gut, enjoy the journey, and be flexible on how you reach your goals.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Boulder, CO – Hike up Sanitas for sunrise, Beleza for coffee, Blackelly breakfast burrito, T-aco for the best Tacos ans chips + salsa, Bookwork for used book browsing, Rayback collective for all the best local beer, Boulder Canyon for a day of climbing, Arapahoe Basin aka the best mountain to ski, Boulder Theater for a concert or of course Red Rocks Ampitheater, License No. 1 for a drink, The Spot Bouldering Gym for the best people around
Who else deserves some credit and recognition?
I would like to dedicate my shoutout to Danny Walsh. He has been my business mentor, consultant, and partner throughout this crazy journey and I would not be where I am today without him.
Susi Baxter-Seitz @susi_baxterseitz