We had the good fortune of connecting with Lauren Maloney and we’ve shared our conversation below.
Hi Lauren, can you walk us through the thought-process of starting your business?
I’ve been in real estate marketing since I graduated from University of Northern Colorado in 2012 in one form or another–from large institutional real estate investment trusts (REITs) to small scrappy startups. At one point I found myself thinking about what I really wanted in my career. I was looking for a way to make a big impact on a business while furthering my passion for helping my community. Then it clicked… Why wouldn’t I use my experience in marketing and my drive to help to develop my own real estate business? Since then I’ve learned a million things and I’m more inspired than ever to provide great service to Colorado.
Let’s talk shop? Tell us more about your career, what can you share with our community?
When I was ten I was tiny. I mean, really tiny. I was 4’9” and weighed almost 60 lbs. For some unknown reason I decided I wanted to play basketball of all sports. At that age the majority of the girls who played were literally twice my size. I wish I could say that despite all odds I won MVP and took the team to a championship… But I was really really bad at basketball, like really bad. I was, however, well known for one thing on the court. I was aggressive. I fouled out of almost every game trying to protect the ball. If you know me now you know how ridiculous that is but that little aggressive girl evolved into a very assertive woman–a quality that I bring to my career and my clients every day. When I graduated college in 2012 it was one of the worst job markets in decades. I quickly realized that having a degree gave me very little edge in the job market. I was going to need to scratch and claw my way from the bottom to find success. I put on my metaphorical 5th grade basketball jersey and got to work. I started helping two real estate investors who ran fix & flip projects and held commercial and residential rentals in the Denver market. I did everything for them from pulling permits, to choosing design finishes on their projects. Working with them gave me an opportunity to learn from the inside how real estate investing works and how creativity is the key to a successful deal. After the flipping market got tight in Denver, I found opportunities in the real estate investment space from a marketing perspective. In a marketing role I mastered the craft of how to position real estate to maximize its value. I also learned “hard marketing skills” like how to source and promote properties through digital advertising, social media and quality brand design. After an “aha” career moment, I focused my investment experience and marketing skills towards helping clients buy and sell real estate in Denver. While my professional background makes a lot of sense for a career in real estate, it is my naturally assertive nature that has made me an incredible advocate for my clients. I will fight (though not literally, anymore) for my clients so they are confident they’ve received the best outcome from their transaction.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love this question! I’ve lived in Colorado all my life and one of my favorite things to do is show off my state. I will walk you through a fun packed three-day weekend because a week of activities would definitely fall into the TLDR category. Friday We’ll start with brunch. Denverites love a good brunch and my favorite new spot is Mimosas in Five-Points. They have insane fried chicken–yes, for breakfast. From there we will head over to Highland Square to bounce around the boutiques. That area has so many cool shops nestled in a great neighborhood. After a hard day of shopping we’ll head to Linger to relax and watch the sunset with a rooftop cocktail. For dinner we will head to RiNo to eat at Hop Alley. They serve amazing modern-Chinese food and the environment is great for entertaining friends. After that we would walk across the street for a Montucky Cold Snack at my favorite dive bar, Embassy Tavern. Saturday Today we will branch out a bit and leave Denver. I take my guests up I-70 to Evergreen. I love showing out of towners Evergreen because it feels very “mountainish” without having to drive hours and sit in traffic. After exploring the lake we will head over to Creekside Cellars on Main Street and have a glass of wine and share a cheeseboard on the patio overlooking the river. We will then head to a concert at Red Rocks where we would do a proper parking lot tailgate before heading up to dance to the music. Sunday Today we’re going to take it easy. We will head over to The Jacquard to hang out at the pool while we recover from Red Rocks. As the afternoon comes to a close we would pack a picnic and ride our bikes to City Park for Jazz in the Park. We will lounge around on blankets and throw frisbees while people-watching and snacking on our food truck finds. Every day in Colorado there are countless amazing things you could be doing. I love that the state offers both urban cultural activities alongside outdoor adventures. I will play tour guide any chance I am given.
Who else deserves some credit and recognition?
For one reason or another residential real estate is dominated by women. I am inspired every day by my female peers who have found a small space in the business world where we are able to create success. I admire the powerful female agents in my office in Cherry Creek and I even find encouragement from the real estate community on social media. I am inspired by seeing their success.
Photo with dogs is Samantha Ruscher All other photos are FemForce Shoots