We had the good fortune of connecting with Lauren Winton and we’ve shared our conversation below.
Hi Lauren, what role has risk played in your life or career?
Owning your own business is all about risk taking. There were many factors that led to my transition into freelancing for my own company. First of all, I had to have the confidence to make that jump. I knew I wanted to work for myself, and even through the road was extremely challenging, I had to continue if I wanted to be successful. Secondly, I had an amazing support system. My family, friends and the support of the film community really catapulted me forward to gaining more and more experience and more and more clients. Thirdly, would have to be patience. While you are building up your reputation and clientele, there will be many lulls. You will be waiting on check after check after check. This is where you can gain experience and be proactive in meeting new people in the film community, while building bonds that will make you and your company a recognized name.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Winton Media is a boldly independent collective of directors, cinematographers, editors, producers, DIT’s and motion graphics designers. We have successfully completed broadcast quality content for commercial advertisers, non-profits, creative agencies, local businesses, and storytellers from all over the country. I decided to go freelance in 2011. Then I gathered a team of Colorado locals to help with the success of the business. Creating and owning my own business has always been a struggle, but with a creative team behind me, things run much more smoothly. The lessons I have learned along the way are to be patient with every client. All require a product, but how they convey the steps and communicate directly is always different. We take on a wide range of clients from all over the US, and Winton Media has a full wheelhouse of services.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
The most recent list I sent to a friend: Steubens, Uncle, Hop Alley, Fish n Beer, Ash’Kara, Linger, Hops & Pie, Denver Biscuit Company, City O City, Sputnik, Illegal Pete’s, Crema Coffeeshop
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Irvin Coffee helped me refine my skills as an editor. Chris Walsh helped me navigate After Effects and widen my knowledge of motion graphics. Brett Carter supported my career and held down the fort countless times. Molly O’Connell was my cinematographer savior.