Meet Lisa Lane | Inventor and Entrepreneur, President of Lane Innovations

We had the good fortune of connecting with Lisa Lane and we’ve shared our conversation below.

Hi Lisa, is there something that you feel is most responsible for your success?
My business is primarily e-commerce and there are several things that contribute to the success of any brand or product in an online setting. I would say that it’s the features and benefits of the product itself that contribute the most to its success.

If you have a product that is truly innovative and is a significant improvement over what is currently out there, you are off to a great start. If you can add mass-market appeal, that certainly adds to its potential because millions of people could potentially see a use for it and want to buy it. If your product is also demonstrable and a problem solver, I would says that your odds are quite good that you can hit it out of the park!

I knew, starting out, that the Rinseroo checked all of those boxes and that gave me the confidence to move forward with my idea. It’s not often that a new product has all those attributes and that paved my path to success.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
My prior career was in pharmaceutical sales and I am convinced that it is my background in sales that has contributed to my success. Thru that experience, I learned what it takes to covert a customer into a sale and I developed the marketing skills to know how to bring a product to market.

I know that there are many creative people with great ideas out there but if they don’t know how to sell, they better be ready to hire someone who can. Coming up with the idea is only half the job, it’s the selling part that makes any product a success.

I am proud of the fact that I took an ah-ha moment that I had in my shower and turned it into a thriving business. It was a risk that I was willing to take. I believed in myself and my product and my only goal was to try my best to succeed. I never wanted to be that person who looked back with regret. I was willing to be that person who tried and failed but not trying was not an option.

I want the world to know that I knew absolutely nothing about inventing or how to develop a product but I figured out how to do it. I read books, did research and learned everything that I needed to know to build this dream of mine. It wasn’t easy but it was worth it and I encourage everyone out there with an idea in their head to do the same. You never know what can become of it until you try.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My favorite spot has always been the Jersey shore. I have a second home there and spend my summers on Long Beach Island with my extended family. There are 15 of us in all and we have built so many incredible memories there over the years so, naturally, I would take my best friend there to join in on the festivities.

I would invite them to come at the end of June. The days would be long and the air, warm. We could start our days with a long bike ride down to Holgate where we can check out the view of Atlantic City from the end of the island. Then we could bike back to the house and stock up on some jelly donuts and coffee from Crust and Crumb bakery.

We could spend our days on the beach or on the boat and would definitely go clamming or crabbing or spend a day on the bay just boating with friends and family. We might even boat up to a restaurant or two to get some lunch and eat al fresco.

For dinner, we might grill up a nice piece of fish on our outdoor grill and have happy hour by the pool. After dinner, we could shop and do a lap around Bay Village or take a dog over to the dog beach for a little fun.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband, Jeff deserves my shoutout. He has supported me wholeheartedly from the get-go. He believed in me and my idea and did all in his power to help me achieve what I set out to do. He never complained when I was working nights and weekends to make my dream a reality and when I finally had product to sell, he was by my side doing whatever it took to help me bring it to market. He dedicated a lot of his own free time to building our dream. he unloaded trucks, packed and unpacked, drove to the post office, processed orders, you name it, he did it and all and with a smile on his face. I couldn’t have done it without him.

Website: Rinseroo.com

Instagram: OfficialRinseroo

Linkedin: https://www.linkedin.com/in/lanelisa/

Youtube: https://www.youtube.com/watch?v=ZtxWUSvH_-s

Other: TikTok: Rinseroo