We had the good fortune of connecting with Lisa Pezik and we’ve shared our conversation below.

Hi Lisa, what was your thought process behind starting your own business?
I didn’t want to live with regret. Aspirational goals and dreams for a certain income, lifestyle, travel are all great motivators, but also there is regret.

Before I became an entrepreneur, I was working as an RN, first in the Intensive Care Unit and then as a Palliative Care/ End of Life Care Nurse and I had many death bed conversations that were expected and unexpected. We always think we have more time than we actually do, and sometimes we let the “what will people think of me when I fail?” stop us. Not one person cared about the money they made or the possessions they had. They cared if they were a good person. They wished they had more time to do the things they always wanted to do. They wished they had the opportunity to try.

Our legacy lives on in the stories people tell about us, the creative work we pursue, and I wanted mine to have impact. I wanted to set my own sights on what’s possible for my contribution, my creative pursuits, and how much joy I was living out each day.

I also get to run our company and pursue my solo theatre career with my husband by my side. We love being a team and to get to work, parent, and play side by side everyday is a dream come true for me! I knew that I had more to do, and more to be in the world.

I didn’t grow up with entrepreneurial parents or friends and I didn’t even know anyone around me who ever started or had their own business. I took that blue collar work ethic, combined with a growth mindset, and hit the ground running. I believe I am a student of life. I’m always curiously looking for the lesson and being a business owner allows many opportunities to always learn and evolve.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My husband and I run our creative build and marketing agency with our head in the clouds and feet on the ground. We do all the things in the online space that the business owner doesn’t want to do or doesn’t know how to do. We are full service from branding, strategy, copywriting, design, develop, launch, social media, paid ads. What sets us apart is that we operate like an “anti-agency.” When people hear the word marketing agency they often think low touch, high cost, lackluster results. We’ve had to work hard to cut through the noise of our industry and debunk that. We lead with our hearts.

We care about the relationship first and foremost. We love to have fun AND and we also love to get results. It’s not so much what we do, although our clients love how we’re a one stop shop, it’s how we do it. Our clients feel like family. Not coming from strong family units, we are always creating community everywhere we go and our business is one of the best communities we’ve ever created.

When we started it was just my husband and I. My husband has a degree in graphic design and took extra courses to learn about web design lead generation. He has a 20 year background. I studied for 10 years about consulting, strategy, copywriting, storytelling, and sales and I did all the strategy, social, and writing. We quickly learned that’s a recipe for burnout. We now have a team of 8, many who have been with us for years, and we learned that when you want to make a big impact, you need an insular fighting force around you. We’ve gotten out of the day to day to-do’s, and more into the visionaries of the company.

What our clients love is that even though there is a team of 8 working behind the scenes, they always coordinate with Eric and I. That familiarity is what gives them peace of mind and complete confidence when building their websites, courses, memberships, lead magnets, organic and paid ads.

It was also helpful to have a team when I decided to pursue my solo theatre career this past year. It allowed me to have the freedom and space to create and perform and to learn new skills to bring back to my clients.

But it wasn’t always this way. Both my husband Eric and I, worked long hours at full time jobs. Eric was a Creative Director for an agency in Toronto, and I worked as a Nurse for 12-16 hour shifts. Now we are able to work from anywhere and have the freedom to travel and pursue creative endeavours. What many people don’t see is the years of hard work. We both worked full time, while raising our son, and starting out agency from scratch. We sacrificed getting up in the early mornings and staying up late. Saying no to people and opportunities to stay focused on our vision. Launching our own products and services and failing miserably.

Everything we guide our clients to do, we’ve done ourselves, and it took a lot of years (and still building) of hard work to get to where we are. We actually feel like we’re just getting started and that’s the fun of it!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We love so many places in Colorado!

The best place to hike was Boulder to see the Flatirons. We spent quite a bit of time on the Flatirons Vista and Loop Trail and also the Red Rocks Trail. Recently we went to Pike’s Peak in Colorado Springs and I’d highly recommend spending the day there, hiking and driving to see the sights.

Our 8-year old, Oliver, enjoyed knowing there were high-altitude donuts at the top of the mountain that he had to eat or they’d collapse. Pike’s Peak will forever know as “hiking donut mountain” in our family.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My mentor, Bo Eason, is the first person to see to see greatness in me before I could see it in myself. He’s constructed a mastermind team where we fight for each other’s dreams and each year we focus on being in the best health, financial, and mindset of our lives.

When COVID hit, he posed a challenge to bring a 10 year dream into existence in 1 year. I set out and completed writing, composing, and staring in a one woman musical that premiered in California, won an encore award in Hollywood, and is headed for an Off-Broadway run in New York City in the Fall.

It was through his guidance alongside with his wife Dawn, that I was able to be in the best physical, emotional, and financial shape to take on this massive goal and complete it in one year’s time. I had been working with Bo for 3 years and all the work I’d done in that 3 years time came into fruition in one year.

Before meeting Bo, I would have doubted my ability. I would have second guessed if I had what it took, as I didn’t grow up with the most positive influences encouraging dreams. I am forever thankful for Bo, Dawn, and our Best Mastermind Team for holding that space and supporting my vision and I can’t wait to see where the future goes. Not only for me, but also for my family including my 8 year old son, Oliver.

Website: www.lisapezik.com

Instagram: https://www.instagram.com/

Linkedin: https://www.linkedin.com/in/lisapezik/

Facebook: https://www.facebook.com/lisa.pezik

Youtube: https://www.youtube.com/channel/UCqkEMwgymIoSMjjXINs5tyQ

Other: Agency website: www.infinitedesignhouse.com Podcast: https://podcasts.apple.com/ca/podcast/the-lisa-pezik-show/id1229232466 Solo Show: https://www.lisapezik.com/site/toobigforherbritches-ham-fringe-2022

Image Credits
Anita Watkins Photography Bry Penney Photography

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