Meet Liz Seelye | Founder and Brand Wayfinder at StarryEyed Strategy

We had the good fortune of connecting with Liz Seelye and we’ve shared our conversation below.

Hi Liz, can you walk us through the thought-process of starting your business?
I’ve helped build the world’s biggest brands for two decades and loved every minute of it. Yet, I realized that brands, big and small, need more modern, entrepreneurial ways to move their businesses forward. I started StarryEyed Strategy to help brands of all sizes understand their consumers and confirm not just what they sell, but also what they stand for to lead their categories.

Today we partner with some of today’s best brands, such as Stanley 1913, Chick-fil-A, and Sleep Number. And with some of tomorrow’s brightest, including Legacy Pie Co., Strongwater, and Independent Power. We also give back by collaborating with non-profits, Eat Denver and Naturally Boulder, CU-Boulder and aspiring business owners on our very own “Founder Fridays.”

Alright, so for those in our community who might not be familiar with your business, can you tell us more?

StarryEyed Strategy is a new kind of brand consultancy. We’re an independent, female-owned business based in Boulder, Colorado, one of the most innovative, entrepreneurial cities. In collaboration with our clients, we’re democratizing branding as the complete suite leaders need to confirm insights, strategy, design and activation strategies that work in the real world.

Many consultancies are expensive and unrealistic, charging big bucks for generic findings or pie-in-the-sky ideas that aren’t operationally feasible. Our team comprises branding experts and entrepreneurs with corporate, agency and independent business experience. And our unique model means we customize each team based on client needs without the typical overhead.

We help teams leverage the resources they already have and reclaim creativity to generate actionable ideas. A few examples:
– Our Spark Session quickly outlines your target customer, landscape, opportunities and brand plan
– Our North Star Sprint confirms your brand vision (purpose, promise, points of difference and personality), experience (product/offerings, people/service, place in-person and online and promotions/marketing) and ownable brand identity
– Our Insights Sprint illuminates your most valuable, viable consumer with real-world qualitative or quantitative research
– Our Activation Sprint informs and inspires your marketing calendar and innovation pipeline with product promotions

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?

Boulder, Colorado is also known as one of the healthiest, happiest cities with 300 days of sunshine so we’d spend most of our time outside. We’d explore Betasso Preserve or the Anemone Loop with views of the Rocky Mountains. We’d stroll along the Boulder Creek and Pearl Street (outdoor mall). We might even frolic up to Eldora to ski or snowboard.

We’d enjoy cocktails with more mountain views (Corrida, The Rio, Rosetta Hall, Avanti), enjoy meals with flavorful food (Pizzeria Alberico, Steakhouse 316, Jax Fish House) and meet new and old friends over the best booze (Bitter Bar, Velvet Elk, Jungle). We’d see a concert at eTown Hall or cheer at a (‘Sko) Buffs night game, then do cartwheels in CU’s Norlin quad.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to dedicate my shoutout to my partner in StarryEyed excitement, Kayley, my husband, Trevor, and our five little ones for their encouragement, support and adventurous spirits. Also to our first clients who entrusted StarryEyed with their brands as we began. These include Sarah Beddoe of Love, Liv; Gerard Lewis and Elias Lehnert of Legacy Pie Co.; Michelle Calkins of Cin7; Chastity Fox and Will Newman of Pancho & Lefty’s, and more. We’ve partnered with many beloved brands and none of it would’ve been possible without these favorite clients-turned-friends. Thanks from the bottom of my heart and stay StarryEyed!

Website: https://www.starryeyedstrategy.com/

Instagram: https://www.instagram.com/starryeyedstrategy/

Linkedin: https://www.linkedin.com/in/liz-seelye/