We had the good fortune of connecting with Matt Ford and we’ve shared our conversation below.
Hi Matt, what was your thought process behind starting your own business?
Growing up, my parents often struggled with money, and were never able to take much time for themselves because they didn’t “have enough PTO”. Seeing that, I vowed to never have someone tell me how much time I could take off for myself, for my family, for my health, etc — and also that I would make enough money to not only support myself, but also my parents, my friends, and the world at large.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I believe what really defines all of the businesses that I’m a partner on is that we have good values and we truly stick to them. We are only interested in being successful if we’re improving the lives of our customers/clients through our products / services. The positive impact comes first, and the money follows after.
Getting to where I am in business today was not easy at all, but I wouldn’t change a thing. I have been through my fair share of business nightmares, largely involving former business partners letting greed take over and, in one way or another, causing a lot of hardship for the business and the partners. Sheer perseverance + belief in the mission is how I got through those obstacles, and get through all others as well. I know that what I’m doing is a good thing, and I believe in myself to get to the next level no matter what challenges come my way.
The main thing I would want people to know about my brand + story is that you should always, in everything you do, come from a place of authenticity and goodness. You may be able to get further, faster if you put yourself above the best interest of others, but it will be a lonely place you end up in. Do what is right, always.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
As far as city-life goes, I would take them to the LoHi area just outside the city center of Denver. This is where all of my favorite food + drink spots are — Avanti, Happy Camper, Dimestore Delibar, Mizu Izakaya, The Maine Shack; to name a few.
But I would mostly take them outside of the city. If it’s Winter, we would go Snowboarding/Skiing at Keystone, Vail, Breckenridge, and probably get a cabin in one of those cities to enjoy some warm fires + jacuzzi soaks after a long day on the mountain.
If it’s Spring / Summer, I would take them deep out into the backcountry for a real, authentic camping experience. One of my favorite hidden gems is this very unknown spot deep in the backcountry of Aspen. The drive takes you through Independence Pass, The Continental Divide, and Leadville — the highest (elevation) town in America!
Who else deserves some credit and recognition?
Wow, a lot of answers to this question. Big shout out to my lifelong best friend Clay Coco. We decided together at a young age that would live the life of our dreams. Through constant personal growth and through entrepreneurship, we made good on that promise to ourselves.
To Nick Thomas, my first real business mentor and very great friend — thanks for everything.
To my business partner and dear friend, Bradley Lewis — I would not want to be on this journey without you as my partner.
To my parents, who have always supported my insanely risky leaps of faith I’ve taken along my journey as an entrepreneur. Thanks for always believing in me.
And to everyone in history who has taken the time to record their knowledge + wisdom in the form of books so that others like myself may learn from them — your contributions to the world are immeasurable.