We had the good fortune of connecting with Matt Pickett and we’ve shared our conversation below.
Hi Matt, what was your thought process behind starting your own business?
When Ginger Beer started making a comeback about 10 years ago, we thought the offerings were poor. Most of the Ginger Beers made by commercial brands are made with chemicals and low quality sweeteners. We wanted to design a cocktail ingredient that stood out for it’s quality and taste.
What should our readers know about your business?
We set ourselves apart by focusing on the highest quality. We weren’t the first ginger beer to market, but we feel like we are the best. We refused to release our product until it was absolutely perfect. Nothing worth doing is easy, we faced many struggles on the road we took, mostly with production schedules and financing. We are family owned and operated and continue to work hard and grow slowly.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would definitely do a tour of some speakeasy type cocktail bars in Denver. I’m also a foodie and enjoy the best of the best, between taco trucks, Asian broth based shops and some local dive bars, wed be well fed and probably a little buzzed. Ideally I insist on everyone that visits go to a concert at Red Rocks or at least visit the venue for a day hike. Depending on the time of year, I would try to hit up a ski mountain or a river float. Denver has access to many adventures, I really like escape rooms as well.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to give a shoutout to my eldest brother Jim Pickett, who thought of the idea behind our product. He was a pioneer in the NYC booze industry. His love for all things beer and cocktail, put us on the map and is still a driving force behind the brand. Jim passed away from a sudden stroke 3 years ago.