Meet Noah Crowley | CEO & Founder

We had the good fortune of connecting with Noah Crowley and we’ve shared our conversation below.

Hi Noah, we’d love to hear about how you approach risk and risk-taking.
Looking at risk, I’ve always had a naturally high tolerance for it. My approach isn’t reckless though – it’s calculated. I think about risk as an essential component of growth, and I’ve developed a quick information processing ability that helps me recognize patterns others might miss.

Risk has been central to my journey. At 18, I chose backpacking through Europe over college. That was probably the happiest time of my life and taught me to be comfortable with uncertainty. I literally talked my way out of being held at gunpoint during those travels – talk about a crash course in high-pressure situations!

In business, I operate with what you might call “calculated impulsivity.” I make quick decisions, but they’re informed by pattern recognition. I evaluate opportunities based on first-month profitability potential, improvement path, market demand, and scalability. If those elements align, I’m willing to move fast.

My portfolio reflects this approach. With Meon Neon, I saw the potential in custom signage and jumped in – now it’s doing about $25k monthly with rapid growth. Similarly with Sky High Smoke Shops, I identified the opportunity and scaled to two locations quickly.

I’m actually more conservative with traditional investments than I am with business ventures. I believe in taking risks where I have control over outcomes and can apply my skills to improve the situation. That’s where I’ve seen the biggest returns.

My philosophy is simple: the biggest risk is not taking any risks at all. I’d rather throw myself in the deep end and figure it out than miss an opportunity. So far, that approach has served me well – I’m 24 with multiple successful businesses to show for it.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Looking at my business portfolio, what really sets me apart is my approach to diversification and scaling. I currently run Colorado Crowley Real Estate with HomesSmart Realty, Meon Neon for custom signage manufacturing, one Sky High Smoke Shop location (after closing one due to the vape ban), and Boba Botanica in Lakewood. They’re all housed under Crowley Capital, my holding company.

I’m most proud of Meon Neon right now. We’re doing about $25k a month with rapid growth, and it’s become my primary focus because of its scalability and, honestly, I just enjoy it. There’s something deeply satisfying about creating custom products that make customers happy.

Getting here wasn’t easy by any stretch. After starting at Tecobi post-high school and working my way up from BDC Rep to Performance Manager, I co-founded LYD Productions. That experience was a crash course in business challenges. We had times where I wasn’t sure how we’d make payroll, moments that tested our partnership, and decisions that kept me up at night.

The biggest challenge has been learning to build strong management teams. I work 15+ hours daily, seven days a week, but I’ve realized the key to growth is delegating day-to-day operations so I can focus on expansion. Creating that single-point reporting structure took time to perfect, but it’s been crucial.

As for lessons learned – I’d say my business selection criteria has been my saving grace. I only enter ventures with first-month profitability potential, high margins, clear improvement paths, and strong market demand. That approach has helped me avoid some common pitfalls.

I want people to know that my brand is built on rapid problem-solving and pattern recognition. I can look at a business and immediately see ways to improve it. I don’t believe in the traditional path – I skipped college for real-world experience, starting with that transformative backpacking trip through Europe at 18.

My favorite piece of business advice that guides everything I do is simple: “People hate being sold but love shopping with friends.” That philosophy shapes how I approach every customer interaction across all my businesses.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was visiting Colorado for a week, I’d make sure they experience the best mix of outdoor adventures, local spots, and business immersion that reflects my lifestyle here.

Day 1, I’d start by giving them a tour of my businesses – swing by the Sky High Smoke Shop location, check out Boba Botanica in Lakewood, and visit the Meon Neon production space to show them where the custom signage magic happens. I’d want them to see the day-to-day operations that keep me busy.

For the outdoors, we’d definitely hit Red Rocks – catch a concert if there’s something good playing, or just hike the amphitheater during the day. The Garden of the Gods in Colorado Springs is worth the drive too – those red rock formations are incredible and show off Colorado’s natural beauty.

In Denver, we’d check out RiNo (River North Art District) for the street art, breweries, and eclectic vibe. Larimer Square for dinner one night – some great high-end restaurants there when we want to dress up a bit. I’d take them to Avanti F&B for the food hall experience and incredible city views.

We’d spend at least a day in Boulder – hike the Flatirons in the morning, walk Pearl Street in the afternoon, and cap it with dinner at one of the farm-to-table restaurants there.

Since I put in those 15+ hour workdays, I’d probably mix in some business meetings and property showings – give them a taste of my real estate work with HomesSmart and introduce them to some of my network. I believe in learning through experience, so I’d want them to be part of my daily hustle.

For nightlife, we’d hit 1UP in LoDo for arcade games and drinks, maybe catch some live music at Cervantes’ or the Bluebird Theater depending on who’s playing.

And no Colorado trip would be complete without a day in the mountains – either skiing if it’s winter or hiking if it’s summer. I’ve made Colorado my permanent home for good reason – it offers that perfect balance of business opportunity and lifestyle quality that I’ve been searching for since my backpacking days in Europe.

Who else deserves some credit and recognition?
I’d have to give a shoutout to my father, first and foremost. Watching him run his own company when I was young really shaped my understanding of work ethic and resilience. Those early years observing his business approach gave me a foundation that I still build on today.

I’d also recognize my time at Tecobi, where I started right after high school. That experience taking me from BDC Rep to Performance Manager and Account Executive was crucial – managing over $200,000 in monthly revenue at such a young age accelerated my learning curve tremendously.

My business partner Bryce deserves credit too. Our journey co-founding LYD Productions taught me invaluable lessons about partnership and perseverance. We went through some incredibly lean times together, and those challenges shaped my entire business philosophy.

And I can’t forget to mention my fiancée, who’s been both a personal anchor and a key business partner. Having someone who believes in your vision even during the 15+ hour workdays, seven days a week, makes all the difference.

Honestly, I think the most formative “education” came from that backpacking trip through Europe at 18. Choosing real-world experience over traditional college education changed everything for me. Those months navigating different cultures, building connections across language barriers, and solving problems on the fly – that’s the kind of learning you can’t get in a classroom.

Website: https://meonneon.com

Instagram: meonsigns

Linkedin: meonsigns

Facebook: meonsigns

Yelp: meonsigns

Youtube: meonsigns

Other: bobabotanica.com
smokeskyhigh.com
coloradocrowley.com

Image Credits
ME