We had the good fortune of connecting with Renee Isabel and we’ve shared our conversation below.
Hi Renee, what is the most important factor behind your success?
I think it’s very easy, especially with young creatives, to get caught in the Instagram trap. We live in such a visual world and it’s so beautiful that media and art gets to be shared so widely with the growth of social media, but I have found that it can put pressure on creatives to align with what is trending. And this is totally understandable because, at the end of the day, we need to pay bills. However, the more you give in to the pressure for your work to look like X because they have X amount of followers, the more time you sacrifice creating your own unique style. Remember when we were all just… eliminating greens? There is something so comforting to a client, who is about to trust you with their money and time and special memories, about an artist who knows who they are and is able to show everyone else exactly how they see the world. This doesn’t mean there’s no room for growth – it just means that the growth is YOURS. My style has always been rooted in fairytales; I love storytelling (it’s the reason I shoot portraits) and filling my work with lightness and color. It takes a lot of work to earn confidence in your work; I say ‘earn’ because you need to earn your own trust. Ultimately, the most successful artists I know, are unapologetic in their own style and take joy in what they create. My work isn’t for everyone, it’s not supposed to be, and that confidence in myself has helped me really build a brand and reach clients who truly love my work. This is all to say that: the most important factor behind my creative ‘success’ is the confidence I’ve built in myself from many years of mistakes and conformity. Have confidence in your own vision! That’s what makes your brand special.
Alright, so let’s move onto what keeps you busy professionally?
I started my photography business in college and have continued it into my early career. I am most excited about being in Colorado full-time and getting to shoot at all of the beautiful venues here. I’ve always wanted people to see the world how I see it; the little looks people give each other, the unspoken language of a couple in love, the gentle strength of a new mother, and all of the little moments in big life events that I get to capture. At weddings, it’s impossible for a couple to see and experience everything that day, so it’s my job not just to simply document, but to recreate the little slice of magic that was their day.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My very first internship was with Jess, owner and lead photographer at Cheers Babe Photo, and she helped me understand the value behind building a style that is unique to you and marketing that individuality to find amazing clients who really value your work.