We had the good fortune of connecting with ROCIO DURAN and we’ve shared our conversation below.
Hi ROCIO, do you have any habits that you feel contribute to your effectiveness?
As a businesswoman and coach, I have created habits for success. I don´t improvise or take my day lightly. First, I am an early bird. I believe in the power of connecting my circadian rhythm with the rhythm of nature. I know that we are all connected, and I want to enjoy and make the best of that connection. I wake up at 4 am, drink a bottle of water to awake, and hydrate my body. Then I meditate for 10 to 20 minutes. That helps me to start my day with a vast, open mind. As a psychologist, I understand the power of your mind, and I act on it. After that, I hit the gym for an intense 90 min workout. Then, I can feel that I am ready for a new day. At that point, my body and brain are so energized that I feel and unstoppable. On that note, I am prepared to work with my clients and bring them new possibilities and perspectives. I also have a clear vision to think and develop my business. Every day is a new creation for my business and my clients—a new fantastic beginning. Because of that, I don´t play with the beginning of a new day.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Please tell us more about your business. We’d love to hear what sets you apart from others, As an Executive Coach and leader of Rocio Life Coach I help female entrepreneurs, CEO’s, and business owners unleash their potential and create new narratives for their lives. what you are most proud of or excited about. 2020 was an intense year full of pain and sorrow for many families, and yet full of growth and lots of learning. I am very proud of helping all my female leaders to pivot their lives and companies. In the mids of the crisis they were able to see possibilities for themselves. How did you get to where you are today business-wise. I got to where I am today through lots of training and self-practicing. I never suggest anything to my clients that I have not tried myself. Reading about business and learning from good mentors are also part of my growth process. I also have a constant desire to keep growing and improving myself to make my practice more fulfilling for everyone involved. Was it easy? If not, how did you overcome the challenges? I don’t think this is a matter of how hard or easy the process can be. I think it is more about conviction, a love for what you do, a vision of where you want to go, and showing up for yourself and your clients every day. What are the lessons you’ve learned along the way? I have learned many lessons in my practice. For instance, I have realized that we put pain and feelings–usually negative–into many points or situations in our lives. This pattern creates stories that make our lives miserable. Additionally, I have learned how important it is for everyone to keep going, even if they are not motivated. Many people think that reaching a goal results from being motivated, but it is not. You have to keep trying even when you do not want to continue; that is when you have to push harder. What do you want the world to know about you or your brand and story? I want others to know that I am as human as all of you are. The difference is that I never stop believing and pushing towards my goals and my dreams. I want to make an impact, and I am doing it day by day. I have my eyes on the big picture all the time. I know that I am the writer of my own story, so I am making sure to write a beautiful and impactful one. How about you?
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I will take them to Happy Camper (Lo HI), a fantastic place to eat. Food is delicious; the environment is inviting, and their Patio and decoration are unique. I will take them to Washington park because it is like Central Park in NY but better! Museums are a must go! The Museum of Nature of Science is vibrant and has new collections very often. The Denver Art Museum now has a Frida Kahlo, and the whole year we can experience a different artist from all over the world. And the Botanic Gardens gives you the experience of traveling to different countries. If my friends are visiting love the outdoors as much as I do, we have many 14ers and trails to hike and outdoor activities for each season.
Who else deserves some credit and recognition?
This question is so simple and yet so hard to answer. I have many favorite books, like Steve Jobs Biography, Brené Brown, all her books. The one thing by Gary Keller, Focus by Daniel Coleman, Can’t hurt me by David Goggins, Grit by Angela Duckworth, Blue Ocean Strategy by Chan Kim and Renee Mauborgne, and many others. In terms of people, as probably many of you would say, my mom, Anicia Duran, a humble, incredibly talented, smart, sweet human being who makes me the person I am. My husband for his courage, strength, vision, talents, and love for me. My son, for all his love, outstanding questions, inputs, and for teaching me to be a happy and proud mom. I have a big feeling of gratitude to all and each of my clients for the opportunity to grow with them, to get into their deepest feelings, emotions, and beautiful souls. They are my masters.
Linkedin: Rocio Life Coach
Youtube: Rocio Life Coach
All the pics are mine.