We had the good fortune of connecting with Savannah Halboth and we’ve shared our conversation below.
Hi Savannah, can you walk us through the thought-process of starting your business?
Ever since I was a small child I always wanted to be a business owner. When I was just 5 years old I setup my own office in our house and made myself business cards, while other kids played house I was pretending to take business calls and typing on my cardboard computer! I went to college for business to help sharpen my skills so when the right idea came along I was ready! That time came when I was selling advertising for the Westword newspaper when a client of mine asked if I could do Facebook for her business. This was in 2014 so the idea of promoting a business on social media was pretty new but I said yes and dove right in, figuring it out along the way! She was a dive bar that wanted to become Denver’s official Detroit Lions bar, we promoted to people 21+ within 15 miles of the bar that liked the Lions and it worked really well!! Naturally she told her friends about the new social media guru she found who was blowing up her business for just a few hundred dollars a month and new client referrals rolled in. Today I have 14 clients and they have all been referrals, I have been successfully self-employed since 2015!
What should our readers know about your business?
Social Savvy is a marketing service for small businesses a little too small to have an in house marketing director. But I provide customized marketing services to each client depending on their goals and objectives. I specialize in managing business profiles on Facebook, Instagram, Twitter, Google, Yelp, and SnapChat. But I can also build and send text and email campaigns as well as do website updates and changes. What sets me apart is I don’t lock my clients into crazy contracts, I am willing to be flexible and help their business grow in anyway possible and if my services aren’t working then I won’t take their money. I also pride myself in being always available, my clients know they can text or call me day or night, weekend or week day and I will be there to help! I was even doing posts from the hospital bed the day I gave birth this summer! I am most proud of my ability to help small businesses grow without charging them a crazy amount like the big agencies would. I’ve learned the value of customer service and the relationships I have with my clients are unbreakable! As annoying as this might sound it was fairly easy at first, the concept of social media marketing was new and very effective when there wasn’t a lot of other ads to compete against! We could do a $30 boost and reach ten thousands people in our targeted audience. But as time went on and more regulations and other ads started to cloud the newsfeed things got more difficult. But that’s where my creative problem solving came into play, I kept my posts organic and authentic so they stood out against stock images and poorly formatted posts. I would like the world to know what you see if what you get with me, I am true to my word if a client asks me to do something I will always do it and generally that same day! This might not seem like a big deal but I have learned is actually quite rare now a days! It’s just me so I do not hand off work to someone else which means if a mistake is made (which rarely happens) I can take responsibility and make it right! I also genuinely care if my clients business succeed or not and I will invest my time and energy into helping them no matter how big or small they are.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
This is a tough one because not only have we been quarantined to our house for the last almost year but I also recently had a baby and moved to the suburbs so I am out of the loop for cool places – which is very unlike me, in my 20s I loved to go out and never missed an event or opportunity to checkout a new spot! But I’ll give it a shot anyway… There’s this beautiful State park called Barr Lake near my house, I would take them there to walk around the lake. There are tons of beautiful trees and birds to see and it’s a great walking trail! We even saw a baby raccoon in a tree burrow once, very cool! That night we would venture downtown to have drinks and dinner at Blake Street Tavern (a client of mine) there’s lots of room to social distance there and their nachos are literally the best in Denver! Most of my friends like sports so we could watch the big game there while enjoying a few drinks. The next day we would take a little drive up to Estes Park to visit the National Park and do some exploring! It’s so beautiful up there and I feel really nicely showcases all that Colorado has to offer. After our hike we’d stop by You Need Pie Diner & Bakery for a bite to eat and a slice of pie! Best diner in Estes Park and best pie in all of Colorado!! My father in law is a Strawberry Rhubarb pie connoisseur and I took him there and he was very impressed! After that I’d like to take my guest down to the RiNo district for an afternoon of walking around and looking at street art, exploring little bars and restaurants, and end at The Infinite Monkey Theorem to toss back a few glasses of wine! The final day of their visit we would head to the Sloan’s Lake neighborhood for a stroll around the park and lunch at the Egdewater Public Market! After that we’d hop on some B-Cycles and ride down 32nd to the Highlands neighborhood where we could bar hop in a few of my favorite spots for 30 year olds; which include Recess, Forest Room 5, and Happy Camper! We’d end the trip with a rooftop meal at El Five enjoying a Paella and craft cocktail overlooking the Denver skyline and reflecting on old times! I think that would be a pretty perfect trip and showcase the city I love quite nicely!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to give a shoutout to Lisa Bryan at Candlelight Tavern. She was my first client and continues to be a great client to this day! She first came up with the idea to have someone manage her social media and has kept me accountable to stay on top of trends and updates in the online marketing world! I owe her a lot for believing in me and giving me the idea to go out on my own 6 years ago! I now have the freedom to work from anywhere for just a few hours a day and get to spend all my free time with my husband and 4 month old baby!