We had the good fortune of connecting with Sheryl Crawford and we’ve shared our conversation below.
Hi Sheryl, what was your thought process behind starting your own business?
I based my photography business around happiness, creating a business meant I could strive to do the thing I love to support myself and then have the privilege of doing it every day. The soul of it to me is being able to pave my own path, work with great people and create along the way. That is happiness and my thoughts on that are, all the work it takes to run a business is worth it and so I started.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’m working to create a lifestyle out of my art, to work with great companies, people and things I believe in. It’s a daily process and I learn constantly, about myself and how to run my business. There’s a lot to overcome internally as well as work wise when running a creative buisness, staying confident and always educating myself is a major part. When I approach a challenge I like to remind myself of everything I love about pursuing this career and keep my eyes on the bigger goals, gratitude is key when overcoming challenges. I’m currently shooting the Lucas Oil Pro Motorcross series for NBC, very excited about that at the moment! I love my job and I’m glad I haven’t taken a conventional path. I hope to inspire my younger siblings and others to strive to create the life they want for themselves as well!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
When having a friend come visit I do have some great spots I like to show them. First off would be the Denver biscuit company, they’re amazing! Then we’d hit either the Great Divide brewery, Ironton or The Family Jones distillery; all really great spots in Denver. And you can’t come to Colorado and not go into the mountains, I live in the small mountain town of Idaho Springs so its always fun to have friends come bike or walk around our cute little town. I love to show my friends my favorite near by hike up to St. Mary’s glacier, incredible views. Then follow up with dinner at Westbound and Down brewery and a soak in the vapor caves at Indian Hot Springs. Ouray Colorado is also insanely beautiful and has some pretty amazing hot springs as well, so that’s always a nice road trip destination when friends come out.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I am so grateful for all my clients, friends and family that show love and support, encouragement is fuel to keep doing my work and push through the hard days. Daniel with Voca Films has been a great friend to me and helped me out, his work is insane. Andrew Campo and Ben Giese who run a beautiful motorcycle magazine based out of Denver called META, let me be a part of their latest issue Volume 21. That was a really big goal for me and I can’t thank those guys enough for letting me be a part of their art and community.