We had the good fortune of connecting with Sierra Duffy and we’ve shared our conversation below.

Hi Sierra, what was your thought process behind starting your own business?
I’ve loved photography since I was about 15 when I received my first point and shoot canon camera. I loved capturing memories. My younger sister and I bonded over photography. She was a natural. Unfortunately, she passed away 5 years ago. Taking photos was my way of keeping her close to me. Things just came together after that. I started booking shoots and people kept mentioning me and here I am taking lifestyle photos and capturing memories.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Photography is such a challenge in today’s social media explosion. They’re so many freaking talented photographers it’s so hard to stand out. You try to keep up with the algorithms and post daily but you still don’t see much traction and that is discouraging. So what I try to do is make sure I do a great job on my shoots. My clients recommend me and share my content and that is how I’ve managed to make bookings. It’s really about word of mouth and being present.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Colorado and Denver has exploded with people. It’s a pretty amazing place but us natives have a twinge of gatekeeping and I get that. We want to keep this place special. The first place on my list would be brunch at Blackbird public house because bottomless mimosas of course, we would go on a short hike to St. Mary’s Glacier but the view from the top is amazing! Definitely have to hit up Beau jo’s in Idaho Springs because pizza…duh! We would then head to Breckinridge Brewery in Littleton. Because it’s Colorado and you have to check out a cool brewery.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My sister Chelsey. After her passing I found this drive for life and to explore and be brave. I jumped full force into photography because it was something we bounded over and I didn’t want her to disappear in my grief. I wanted to keep her alive. She is, in all my photos and adventures.

Website: Sierranicolephoto.com

Instagram: @Sierranicolephotodnvr

Facebook: @sierranicolephotodenver

Image Credits

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