We had the good fortune of connecting with Tina Sorensen and we’ve shared our conversation below.
Hi Tina, every day, we hear about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
As an Account Manager at an SEO firm, I saw firsthand how confusing and intimidating the digital marketing world can be to business owners. I saw companies either just throw money at digital marketing, not really understanding what it was for, or feeling like there wasn’t anything worthwhile for them to do on a limited budget. I wanted to be the trusted consultant that they can ask questions, brainstorm, and implement successful campaigns. I also saw a huge gap in the service I saw for education when businesses need to make really smart decisions about their strategies moving forward. Many times the information that business owners did have was outdated or not relevant to their business. I love being able to put together a focused plan that coincides with how the business is wanting to grow.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
When I was young, I really didn’t know exactly what I wanted to be when I grew up. I hovered around being a scientist, inventor and businesswoman. In my younger years, I never considered myself as being creative because I wasn’t good at drawing or music. I always gravitated to equations and facts, but I loved creating new things and I appreciated aesthetics. Of course, at the time, my industry was not yet invented and I had to wait to understand how my interests could be merged into my perfect business. I now can see how perfectly suited I am for the world of owning an online marketing business.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love the South Denver area (I been here for over 35 years) and enjoy all the restaurants and outdoor activities with quick access via the light rail to Downtown. One of my favorite restaurants is Sierra in Lone Tree. The views and patios are the best in the area and you can’t beat their happy hour. The Bluffs is a great place for a hike or Castlewood Canyon a little further south, it’s hard not to find an amazing view of the mountains.
Who else deserves some credit and recognition?
I have found that the Parker Chamber of Commerce has been a tremendous help to my business. I have met so many business owners in my community that are eager to promote my business and even be a sounding board for my ideas. I am always learning and growing from this remarkable group of people
Photos by Lisa Jo Keith with Balze Branding Solutions