We had the good fortune of connecting with Amy Lane and we’ve shared our conversation below.
Hi Amy, is your business focused on helping the community? If so, how?
T-Shirts are one of the most overproduced clothing item in an industry that is notorious for waste. At Graphic Revival we are trying to change the model of producing another product and instead use what we already have to make products that were heading to waste into something better. Our one-of-a-kind shirts are curated from misprints, overstock and mistaken shirts that would otherwise clog up our overflowing landfill. We believe that our world already contains more than we need so we should rethink how we use and reuse things. Additionally, a portion of all sales goes towards environmental non-profits that are helping protect and heal our planet. We want to do good on both ends and the more successful we are, the bigger impact we can have on cleaning up the environment.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’ve been a graphic designer for decades and help my husband run his Architectural practice. I believe that design translates across disciplines and can be helped with the right collaborations. Since I hadn’t worked with textiles before starting Graphic Revival I had a pretty steep learning curve. I found a maker in Denver called Loopy Designs who does all my prototyping and production. Their expertise has been key to making viable products. The owner was an engineer in her previous career so she understands construction as well as design. Having partnerships with experts makes all the difference in making a quality product that people want.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
There are so many choices of things to do along the Front Range in Colorado, from food and music to outdoor activities. If my best friend visited, I would probably take them to a concert at Red Rocks, go hiking in the Flatirons, and do an afternoon touring the local breweries on Longmont’s Brewhop. A visit down to both Pearl Street in Boulder and Cherry Creek in Denver would be ideal shopping excursions with dinner in the Rino District to end a perfect day.
Who else deserves some credit and recognition?
I’ve been lucky to benefit from living in Longmont which has multiple opportunities for business support and entrepreneurial support. Between Longmont Start Up Week, the Boulder County SBDC and Innovate Longmont, I was able to connect with other makers, find resources, learn of funding opportunities and have access to education which has helped me move my business along and get in front of more people than I could have done on my own. There is incredible business support throughout the city and county so being in the right place has made a big difference.
Other: Pinterest :: https://www.pinterest.com/graphicrevival
Erin Potter Photography