We had the good fortune of connecting with Veronica Yager and we’ve shared our conversation below.
Hi Veronica, can you walk us through the thought-process of starting your business?
I wanted to not have to worry anymore about asking my boss for time off for my son or daughter’s school plays, or their other events. Or if I should even ask for the time off, when it meant I wouldn’t be able to put in enough hours to pay our bills that month.
I spent my daily commutes listening to audiobooks on how to become an entrepreneur, and how to change my mindset to attract opportunities that would put me on the path towards my goals and dreams.
Eventually, I found myself freelancing nights and weekends helping authors to self-publish their own book.
When I had my third child, I realized that my entire “day-job” salary would be going to childcare. So, I ended up quitting my job, and jumped into my business full-time. It was scary, and we were dependent on my job’s salary, but as they say, “When one door closes, another one opens.” Overtime, my own business grew and I never looked back!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I help authors self-publish their dream! I have been working with authors for nearly 15 years. I am a four-time award-winner for book design. And I also manage a team of award-winning book designers.
My mission is to help make publishing a book as painless and easy as possible for indie authors. I can hold their hand from A-to-Z, or just be their guide along the way, whether we design their book, or not!
Our services include book interior & book cover design, eBook conversions, author websites, book publishing services, and book marketing—which most self-publishing authors neglect and forget about.
We also work with small business owners to design a converting website, and help them build a social media marketing platform.
I am always excited when someone comes to me after considering a “vanity publisher.” They realize I can help them publish their book much more affordably than they had originally thought. And a huge plus is that I can set them up to earn 100% of their royalties instead of splitting it with a publisher who won’t really help them market their book anyways.
My success has come from the relationships I have built over the years. My one piece of advice to anyone starting their own business, or who want to grow their business, is to make time to build relationships!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Wow this is tough because there are so many great hang out spots here in Colorado, and we have some amazing places to eat and drink nearby in Castle Rock too.
I’d say first, we’d spend some time locally in Castle Rock. We’d hike to the top of the rock which of course has amazing views of the area, the front range, and Pikes Peak.
In town we also have a great patio restaurant called La Loma which has the most incredible views! We’d have some drinks and apps, and then being Cuban, I am blessed to have an amazing Cuban restaurant in town, which happens to be right next to La Loma called Cuba Cuba Castle Rock. We’d eat croquetas, mariquitas, and probably all of the empanadas to start. But then for the entree, well I’d find it hard to recommend which one to order, as they are all great.
If they liked beer, 105 West is a super cool place to just chill, drink a cold beer, and enjoy a food truck. But if they are like me and love wine, I’d have to take them to Crush Wine Bar, here in Castle Rock! The tapas and wine choices are great, and the owners are super chill and friendly.
It’s also hard to come to Colorado and not take someone to Breckenridge! It’s such a beautiful mountain town, and it’s just a short drive. Their are so many great little shops there, and of course the food is hard to beat too. We’d definitely have to head up there for a day or two.
Coming back down to the Denver area, if they wanted a bit of a nightlife scene before they left Colorado, I would take them to Jing in the Denver Tech Center. It’s such a fun atmosphere. They have a great happy hour, but the nighttime is when the party really starts. They usually have a live DJ on at night on the weekends. I’d suggest they order their signature cocktail called the “Drunken Buddha” and maybe get an extra “Buddha Button,” a dandelion-looking flower that floats on top of your drink. You take a sip of your drink, and then chew on the button for a bit, and for the next 2-3 minutes, your mouth and taste buds experience some weird and cool things. It’s hard to describe!
Finally, if they liked sushi, we’d have to make time to go to my favorite sushi place – Sushi Den! Right now because of Covid, they are seating at their sister restaurant right next door called Izakaya Den, with both menus served. Aside from your typical rolls, my go-to nigiri is their Blue Fin Toro from Spain, and the New Zealand King Salmon nigiri. The experience at Sushi Den alone, may make my friend come back to Colorado more often!
Who else deserves some credit and recognition?
Yes! Of course if it wasn’t for my husband believing in me, and encouraging me to jump into my business full-time, I would not be here.
I do also want to give a shoutout to Brian Schwartz (www.pubwriter.com), who I consider my mentor in this business. He taught me the ins and outs of self-publishing, and allowed me to learn while subcontracting under him.
I also want to thank the Colorado Independent Publishers Association (www.cipabooks.com). The resources I have gained from this organization have been priceless. Between the networking, the members, and the other services providers in this organization that I have built relationships with – this has all helped me get to where I am today.
Kirk Samuels, Ingrid Pyka